The 9-5 grind can be exhausting for everyone involved in a company. Employees give their all during the workweek, often sacrificing their personal time and energy to further the company’s goals. Sometimes it’s necessary to break away from the daily routine and come together as a team outside the office. That’s where corporate events come in.
This guide will introduce you to the world of corporate events and explain what a corporate event is. It will be the first step in a series of blog posts covering everything from event planning and budgeting to creating memorable experiences for your team.
Let’s start with the basics. A corporate event is any event organized and hosted by a business.
“Besides the obvious tax write-off potential, these events have multiple benefits for the company. They can be used to reward and thank employees, launch new products or services, or strengthen relationships with clients and partners.”
Corporate events are generally paid for by the company and are often invite-only, meaning they’re not open to the general public. A committee or planning team is typically responsible for the event’s organization and execution, with input from higher-ups in the company. In other cases, the planning might be outsourced entirely to a professional event planning company like us, Curated Events.
Unlike regular events, corporate events usually have a goal or purpose. The theme, dress code, and atmosphere of a corporate event can vary widely depending on the purpose. Some might ooze elegance, while others might have a more casual, relaxed feel.
The Different Types Of Corporate Events
The above is a fairly broad definition and leaves room for many potential events. These can range from small gatherings like company picnics or happy hours to large conferences and product launches. They often include a mix of formal presentations and casual socializing, allowing for both business-related discussions and personal connections.
Some common examples of corporate events include:
Awards Ceremony or Gala
Yet another year has passed, and it’s time to recognize your company’s standout employees and teams.
“Recognition can go a long way in promoting employee satisfaction and morale, so why not throw a glitzy awards ceremony? This event is typically formal, with more formal attire and upscale decor. It’s also an excellent opportunity to network with other companies or clients.”
In exchange, you’ll receive your employees’ unwavering loyalty and hard work. These ceremonies include awards, speeches, and a sit-down dinner or cocktail hour. Consider the impactful segments that can be included, such as a video montage highlighting your employees’ accomplishments.
Conference
A conference, sometimes called a business summit or symposium, is one of the larger corporate events. It involves bringing together industry professionals around a specific topic or theme. For example, a technology company might host a conference focusing on the latest advancements in artificial intelligence.
“Conferences often involve keynote speakers, panel discussions, and workshops.”
They can range from small events with just your own employees to large-scale conventions with attendees worldwide. By hosting a conference, you’ll be recognized as a thought leader in your industry and have the opportunity to network with potential clients or partners.
Trade Show
Slightly different, yet equally impressive, trade shows are all about promotion. These events often involve setting up booths or displays to host demos and showcase products or services. It’s time to pull out all the stops and showcase what your company offers. Make sure your booths stand out with visually appealing displays and engaging demonstrations.
“Trade shows are a great way to connect with potential clients and partners while gathering market research through surveys and customer feedback.”
Product Launch
If your company has a new product or service, it’s important to announce it in a big way. Enter the product launch event, where you can showcase all the exciting features and benefits to potential clients and investors.
These events often have a more casual, fun atmosphere with food and drinks. Demonstrations or presentations about the new features are also a good idea. Think Apple product launches, with their signature sleek and modern aesthetics.
Team-building
“Together we stand, divided we fall.”
Any successful company understands the importance of synergy among team members. Workers who feel connected and supported by their colleagues are happier and more productive.
Team-building events are all about strengthening communication and camaraderie within your team. These events range from outdoor activities like hiking or rafting to indoor ones like cooking classes or escape rooms. It’s a great way to let loose and bond with coworkers outside of the usual setting.
Curated Events team of seasoned professionals has a multitude of ideas around team building, whether you’re looking to do something classic like the above ideas or something totally new and unique!
Meeting
Meetings are essential for keeping all parties informed and on the same page. Shareholder meetings, for example, involve updating investors about the company’s progress and financial status. Executive sessions, on the other hand, often focus on making crucial business decisions.
“Sure, you can invite everyone to a meeting via conference call or email. But why not make it more memorable by hosting an in-person gathering?”
With the right venue and refreshments, these events can be both productive and enjoyable for all involved.
Celebration
Sometimes, you just need to cut loose and party. Celebrate milestones and accomplishments with a fun event for your employees and their families. This celebration can include holiday parties, company anniversary bashes, or retirement send-offs.
Make it a night to remember by booking an entertaining venue, delicious catering, and exciting activities. It’s the perfect opportunity to thank your employees for all their hard work and show them how much they are appreciated.
Charity
Double down on being a responsible corporate citizen by hosting a charity event. The goal is to raise funds or awareness for a particular cause. You can do this through an auction, ticketed gala, or even a fun run.
“Not only is it a feel-good way to give back to the community, but it also helps improve your company’s public image and foster positive relationships with clients and partners.”
So let’s do some good and have a great time while we’re at it!
Retreats
Leadership retreats offer executives and high-level employees the chance to step away from their day-to-day responsibilities and focus on long-term planning and goal setting. These events are often held at a secluded, relaxing location where attendees can come together to discuss strategy and brainstorm ideas in an intimate setting.
Of course, it doesn’t have to be all business. Incorporate team-building activities and social gatherings to give everyone a much-needed break and strengthen relationships within the company.
Networking
As the name suggests, networking events allow professionals in the same industry to connect and exchange ideas. These can be large, formal conferences or smaller, casual meet-ups.
Not only do these events offer valuable networking opportunities, but they also keep you up to date on the latest trends and advancements in your field. Plus, it’s a chance to show off your company’s expertise and potentially attract new clients.
Hospitality
Finally, hospitality events are about taking care of your guests and making them feel welcome. They can include events like client appreciation dinners or VIP receptions.
“These events work best if you have high-ticket items clients. For instance, a luxury car company may host a hospitality event for potential buyers to test drive their vehicles and mingle with other high-end clients.”
Hospitality events provide a more personalized touch and show that your company values its relationships with clients. Hopefully, you’ll get a few sales out of it, recouping the cost and then some. So let’s give them an experience they won’t forget!
FAQ Section
1. Who is invited to corporate events?
Typically, corporate events are for employees within the company and occasionally their clients or partners. However, some events may also invite investors, media members, and other professionals in the industry. In a more laid-back setting, family members may also be invited.
Of course, you can deviate from this based on the purpose and theme of your event. Just ensure those invited will genuinely be interested in attending and add value to the gathering.
2. What is the difference between corporate events and social events?
Corporate events generally have a professional or business focus, while social events are more casual and for enjoyment. Social events may also involve a more extensive mix of personal connections and friends, whereas corporate events tend to be more structured with a specific guest list.
Additionally, corporate events often require planning ahead and may have various objectives in mind. Social events may happen spontaneously and have a less rigid structure. That’s not to say both types can’t intertwine, but the main difference is their purpose and atmosphere.
3. What is an example of a corporate event?
Perhaps one of the most famous corporate events worldwide is the Consumer Electronics Show (CES), where technology companies showcase their newest products. Such a large event is organized by a huge association, but you get the idea.
4. What is corporate events management?
Corporate event management involves planning, coordinating, and executing a corporate event. Essentially, it encompasses all the steps necessary to turn a vision into a successful gathering. That includes everything from budgeting and logistics to event marketing and post-event follow-up.
5. Should you use a corporate event planner?
There is no one-size-fits-all answer here. It ultimately depends on the size and complexity of your event and your capabilities in planning it. Most companies might be too busy running their day-to-day operations to plan a large corporate event. In this case, it may be worth hiring a professional event planner to handle the details and ensure smooth execution.
If you find yourself in that boat, don’t hesitate to reach out to the team at Curated Events. We specialize in corporate events and would love to assist you in creating a stellar gathering. Our inventory of rentals also includes all the decor and equipment necessary to elevate your event. Contact us for more information!