Mary-Kathryn

Congratulations on being successful enough to throw a corporate event! But before you start sending out invitations and planning decor, choosing a theme that sets the tone for the whole affair is crucial. Themes are typically associated with less formal events, like birthday parties or weddings, but they can also add excitement and cohesiveness to corporate events.

This guide will discuss how to choose a corporate event theme. You’ll see that the theme is closely linked to the program for the event, so we will also touch on how to prepare a program that ties into the chosen theme.

Why Should You Consider Following A Theme For Your Corporate Event?

If you aren’t convinced that you should spend the extra time and effort to come up with a theme for your corporate event, consider the following benefits:

Easier Marketing

Nothing catches someone’s attention quite like a catchy theme.

“It provides a clear message for your event and makes it easier to design marketing materials, such as flyers or email invitations. Having a theme also helps potential attendees understand what they’re signing up for.”

On social media, a theme can also make for more visually pleasing and cohesive posts leading up to the event. Even after the event, you’ll benefit from a theme as it can create better photo and video content to share with followers.

Sense Of Cohesion

Some corporate events are big, with multiple activities and speakers throughout the day or even multiple days. A theme can tie everything together and make it feel like a cohesive event rather than a random collection of events.

Additionally, having a theme helps attendees feel like part of a community at the event. They can dress in themed outfits or participate in group activities related to the theme.

“Like-minded individuals are more likely to attend events with themes that match their interests.”

Reinforce Focus

Choosing a theme that relates to the focus and goals of your event can help reinforce those messages for attendees. For example, if your company is launching a new product, a theme related to innovation or technology can tie into that message. Or, if the event’s focus is team building, a theme related to collaboration or unity can help convey that message.

“As for conventions and conferences, a theme can also unify the various speakers and sessions.”

Guide Decor And Program

Of course, themes also make it easier to decide on the decor for your event.

“Pre-established color schemes and design elements can make the planning process smoother. You can always deviate from traditional decorations related to the theme, but at least it gives you a starting point.”

Themes can also guide the planning of the event program. Consider incorporating elements of the theme into presentations or activities. For example, if your theme is “outer space,” you could have a presentation about the latest developments in space exploration or offer attendees the opportunity to build and launch their own rockets.

More Memorable Experience

Lastly, a well-chosen theme can make for a more memorable event experience. Attendees will walk away not just remembering the information and activities from the event. They’ll also have good memories of the unique atmosphere created by your company. That can go a long way in securing client or employee loyalty and satisfaction.

Steps To Establishing The Theme Of Your Corporate Event

There are a few steps to follow when deciding on a theme for your corporate event. You don’t have to go through all of them for every event, but they can be helpful in the brainstorming and decision-making process.

Decide On A Type Of Corporate Event

First, consider the type of corporate event you’re planning. Is it a conference, convention, team-building event, holiday party, product launch, or something else? This choice can help narrow down potential themes and determine what kind of atmosphere would be most appropriate. Only some themes will work for some types of events.

“For example, a Christmas party only works in the holiday season. Likewise, a team-building event may not have the same atmosphere as a product launch party.”

Consult our guide on types of corporate events for more information on this step.

Set Goals And KPIs

Next, establish the event’s goals and key performance indicators (KPIs). What do you want to accomplish or communicate through this event? We also have a guide on setting corporate event goals that can be helpful in this step. The basics of this step include identifying your target audience and determining the desired outcomes.

These goals can then guide your theme choice.

“A retrospective theme might be appropriate if your goal is to celebrate a company milestone or anniversary. Or, if the event focuses on networking and building relationships, a theme related to connections or community could work well.”

As for KPIs, you want to optimize them based on your event goals. That could include a certain number of attendees, new business leads generated, or increased employee satisfaction. Your theme choice can also impact these metrics, so keep them in mind as you make decisions.

Create Your Target Persona

Creating a target persona can also help select a theme in line with setting goals and KPIs. This step involves identifying the demographics and interests of your target audience.

For example, if you have a primarily younger crowd, choosing a trendy or modern theme could appeal more to them. An artistic or design-focused theme might be a hit for businesses that attract creative types.

“Think about who your ideal attendees are and what kind of atmosphere they would enjoy. Doing so will allow you to tailor the theme to appeal to them, making for a more successful event overall.”

You can also consider incorporating elements that align with your brand image or values into the theme. That way, attendees will walk away not just remembering the event itself but also connecting it to your company in a positive light. Remember that your company name and logo should also be prominently displayed throughout the event.

Consider The Tone And Mood

In addition to the type of event and target audience, consider the desired tone and mood for the event. Some events may call for a serious and professional atmosphere, while others may be more lighthearted or celebratory.

Choosing a theme that aligns with the desired tone and mood can help set the right atmosphere. It’s important to strike a balance between being too casual and too formal. Too much of either can make attendees uncomfortable and detract from the event’s success. Colors play a significant role in setting the tone and mood as well.

“Generally speaking, warm tones like red and orange evoke excitement and energy. Cooler tones like blue and green convey calmness and tranquility. Consider incorporating these colors into your theme or using them as inspiration for decor choices.”

Decide On Logistics And Budget

When choosing a theme, it’s essential to consider any logistical limitations and budget constraints. There’s no sense in planning a beachside event if the venue doesn’t have access to a beach. And if your budget only allows for a certain amount of decor or entertainment, think about how to use those resources effectively within your chosen theme.

On that note, don’t forget to factor in any necessary permits or permissions when selecting a theme. For example, if you want to serve alcohol at the event, you’ll need to ensure the venue has a liquor license.

“Don’t set yourself up for disappointment by planning a theme that requires things you can’t obtain.”

Get Inspired

When the time comes to start brainstorming themes, don’t be afraid to gather inspiration from outside sources.

“Look to popular culture, current events, holidays, or even your own personal interests for ideas. You could also attend other corporate events or look back at past events for inspiration. What did they do right, and what could have been improved upon?”

Once you have some ideas in mind, bounce them off colleagues and ask for their input. It can also be helpful to test these concepts on a small scale before committing to one for your event. Visit the potential venues dressed in appropriate attire for your theme, and see how it feels to be in that atmosphere.

Ask For Help

If you’re still unsure about what theme to choose, don’t be afraid to ask for help. Consult with event planning professionals or vendors who have experience in the industry and can offer valuable insight. They may even have additional suggestions or ideas you hadn’t thought of before.

Curated Events has over 25 years of experience planning weddings, corporate events, and more. Selecting themes and creating programs are just a few of our services. Contact us today for more information and to start planning your event.

Hot Corporate Event Themes And Programs In 2023

Another source of inspiration is the internet—specifically, trend forecasts for the coming year. You can search social media platforms like Instagram or Pinterest for visual inspiration or search various websites for the hottest event themes predicted for 2023.

Here are some hot corporate event themes and programs to consider for 2023:

Futuristic

A futuristic theme is one way to make your event stand out from the rest. Telltale elements of this theme include neon lights, metallic accents, and bold geometric shapes.

Incorporate technologies like virtual reality or augmented reality to wow your attendees and make the event truly futuristic. You might even consider hiring futuristic performers or booking a venue with high-tech amenities.

For programs, consider hosting workshops or panels on emerging technologies and their impact on industries. Artificial intelligence and robots in the workplace are popular and relevant topics in the business world.

Black Tie Gala

A black-tie gala is a classic event theme that never goes out of style. Focus on creating a sophisticated atmosphere with elegant decor, delicious food, and drinks. A dress code, such as Black Tie or cocktail attire, adds to the glamorous vibe. Remember that a gala theme typically calls for sit-down dinner service rather than heavy hors d’oeuvres or buffet style.

Programs for a black tie gala could include award ceremonies, networking mixers, or keynote speakers. Or, you could add in some entertainment with live music or a comedy act.

“As long as you keep it classy, the sky’s the limit.”

Hollywood

Bring the glitz and glam of Hollywood to your event with a red carpet theme. Decorate with lights, cameras, and famous movie quotes. Attendees can dress to impress as their favorite film character or Hollywood star.

Hire celebrity impersonators for a fun twist and have them mingle among the guests, posing for pictures on the red carpet.

“A Hollywood theme is very versatile when it comes to programming. Depending on the type of event, you can make it as formal or casual as you’d like.”

Great Gatsby

The roaring 20s is making a comeback as a popular event theme, especially since the release of the Great Gatsby movie.

“Transport your guests back in time with vintage decor, jazz music, and prohibition-era cocktails.”

Programs for a Great Gatsby-themed event can include swing dancing lessons, a speakeasy bar experience, or even an old-fashioned casino night with classic games like poker and blackjack.

Get Started With Curated Events

Remember to plan ahead and have fun with it no matter what theme you choose for your corporate event. Your attendees will appreciate the extra effort put into creating a unique and memorable experience.

If you need help selecting a theme or putting together your event program, the experienced team at Curated Events is here to assist. Contact us today for more information about our services and to start planning your next successful corporate event.

Corporate events can range from team-building activities to large conventions. While they may seem fun to bring employees together, their purpose goes much deeper. A clear objective for your corporate event is crucial to ensure its success. Without one, the event may lack direction and fail to meet its goals.

This post will discuss the importance of setting an objective for your corporate event and how it can benefit the company and its attendees. We’ll also give some examples of common event objectives and tips on setting one for your own event.

Before diving into the tips and examples, it’s important to understand why setting an objective is so crucial. Corporate events are more than just big parties—they serve a purpose and can benefit the company in numerous ways. Here’s how:

Attract The Right Audience

“Having a clear objective for your event helps attract your target persona.”

It ensures that attendees will likely be interested in the event’s subject matter. They’ll enjoy themselves and help contribute to the ambiance.

For example, let’s say the objective is to educate employees on new company policies. In that case, targeting employees would be better than outside clients or investors.

Additionally, your audience can also help determine the event’s objective. If your company is launching a new product, inviting potential clients and investors to demo the product can be a valid objective for the event.

Once you determine your objective, it is extremely helpful to provide an itinerary to your guests’ so they have a clear idea of timeline and attire. This helps to manage expectations and ensure your guests take away from the event what you intended.

Help With Planning The Program

Once you have a clear objective, planning the event program becomes much more manageable. You’ll know what type of speakers or activities are needed to achieve the objective and can work on creating a cohesive flow for the event.

“You might also be able to save time and resources by focusing on what’s necessary for the event’s success rather than getting sidetracked by unnecessary details.”

With an objective, it may be easier to determine what should be included in the event program. You might hit a blank when thinking about speakers or activities and end up with an unorganized event.

Goals can also guide budget allocation. For instance, spending more on entertainment and activities would make sense if the objective is to increase employee morale. Your program and budget will ultimately support the event’s goal and contribute to its success.

Theme And Branding

“The objective can inspire the overall look and feel of the event. That includes invitations, promotional materials and decor.”

It allows you to convey the event’s purpose and helps create buzz among attendees. Not every corporate event needs a theme, but if your objective lends itself to one, it can add excitement and make the event more memorable.

On the other hand, branding will stay the same with each event and is more about creating a consistent image for your company.

Your objective can still contribute to proper branding by aligning with the program and relating to your company’s values. During a product launch, giving out swag with the product’s branding can help promote it.

Evaluate Your Success

Your objective serves as a benchmark for evaluating the success of the event. Did it meet its goals and attract your target audience? Did attendees have a positive response to the event’s program? Answering these questions can give valuable insights into what worked well and what can be improved for future events.

We’ll discuss measuring success in more detail later in this post.

How To Set Goals For Corporate Events

Now that we’ve covered the importance of setting an objective, let’s discuss how to do it effectively. Here are some key steps to set a clear and achievable objective.

Establish The Big Picture

“Just as forgetting about metrics can lead to a lackluster event, tunnel vision can also be a problem. It would help if you kept a balanced approach by considering both the bigger picture and specific KPIs.”

The former should be describable in one sentence and relate to your company’s mission or overarching goals. For example, a big-picture goal could be “enhancing employee engagement and morale.” It can also be helpful to consult with higher-ups, such as department heads or executives. Ensure that the event aligns with their vision for the company.

From there, you can start to break down specific KPIs. These might be things like increasing employee satisfaction by a certain percentage or attracting a certain number of attendees.

Create S.M.A.R.T Goals

You may have heard of the S.M.A.R.T. acronym, a helpful framework for setting objectives. The goals for your event should be:

Specific: In contrast to the big picture, the objective should clearly state its goal. Try to avoid vague terms and be as detailed as possible. A specific goal might be “Invite 1000 guests to our next conference.”

Measurable: The objective should have a quantifiable metric to measure success. You might want to increase employee satisfaction by 10%. That way, you’ll know if you have achieved the goal. Measurable goals also mean that you’ll have usable data to analyze that will potentially be useful for future events

Achievable: Your objective should be realistic, given your resources and budget. It’s okay to push yourself, but setting unrealistic goals can lead to disappointment and a lack of progress. If it’s your first event, you might not have anything to compare against. But you can still research industry standards and set a reasonable goal.

Relevant: The objective should align with the company’s mission and goals. It shouldn’t be something random or unrelated. Remember that it is paid for by your company and should serve a valuable purpose. Plus, organizing something out of character could potentially hurt your brand image.

Time-bound: The objective should have a specific timeframe. A good example would be increasing employee engagement by 5% within three months after the event. It adds a sense of urgency and helps prioritize tasks during the planning process.

Following these guidelines can help ensure that your event goals are clear, attainable, and worthwhile.

Examples Of Internal Goals

There are two main types of event goals: external and internal. Internal objectives pertain to results within the company, while external goals refer to outcomes for external parties. In the case of internal plans, you’ll want to focus on things that will benefit employees or the company as a whole.

Surveys or feedback forms can gather data on how successful the event was in achieving this goal. Sometime after the event, you can measure the results and determine whether or not you met the objective. Here are some examples of internal goals for a corporate event:

Have 50% of employees learn more about each other and form new connections: If you’re organizing a team-building event, you could set this as an objective. Ask them questions before and after the event to see if they were able to connect with more of their colleagues.

Increase employee engagement by 10% within three months: Employee engagement is a crucial indicator of productivity and satisfaction in the workplace. You need your employees to be motivated and invested in their work. Corporate events can contribute to that. An outing or training session could aim to improve engagement by providing a fun and educational experience for them.

Improve employee morale by 10%: Employee satisfaction is important to retention and overall job performance. If they feel happy and fulfilled in their work, they’re more likely to stay and do their best. A company wellness event can contribute to this goal by providing a break from the daily grind, relaxation, and self-care opportunities. Evaluate employees’ average mood at work (1-10) before and after the event to measure success.

Inspire employees to develop innovative ideas for the company: Events can provide a creative and collaborative environment for employees to brainstorm. From a shark tank-style pitch competition to a design thinking workshop, there are many ways to encourage employees to think outside the box. Have them come up with fresh solutions for the company’s challenges. Assess whether or not employees have suggested new ideas following the event.

Encourage employees to adopt healthier habits through wellness activities: Jobs in which employees sit at a desk are notorious for leading to sedentary lifestyles and health problems. A wellness event can help educate employees on taking care of their bodies and encourage them to incorporate healthier habits into their daily routines.

You can measure success by tracking employee gym memberships or participation in company fitness challenges following the event. Be careful not to make assumptions about someone’s health or pressure them into participating. Instead, provide options for all fitness levels and make it a fun and inclusive experience.

Examples Of External Goals

External event goals focus on outcomes for external parties such as clients or stakeholders. These are easier to measure in terms of sales or R.O.I. Here are some examples of external goals for a corporate event:

Increase sales by 8% within the next quarter: This goal can be achieved through events such as product launches or networking mixers. You can pitch your offerings and make connections with potential clients. Keep track of the number of sales or leads generated from the event.

Promote brand awareness in a specific target market: Events can be a great way to introduce your brand to a new audience and get them interested in what you offer. Set up a booth at an industry trade show or host a V.I.P. event for potential clients in your target market. Assess the recognition and reputation of your brand in that market to gauge success.

Boost Social Media engagement by 20%: Events provide ample opportunities for content creation. Document the event set-up, live updates, and post-event reflections. Use social media channels to promote the event and share media throughout. Measure success by tracking the increase in likes, shares, and comments on your social media posts related to the event.

Measuring Your Success After The Event

Once your event is over, it’s essential to take some time to reflect on the success of achieving your goals. Did you meet them or fall short? What successes and challenges came up during the event planning and execution process?

It can also be helpful to gather feedback from attendees and adjust future events accordingly. Consider sending out a survey or holding a debrief meeting with the event team to gather and assess this information.

KPIs will probably be the most concrete way to measure the success of your event. Measuring a handful of them will help determine whether or not adjustments need to be made for future events. Keep track of relevant data, such as sales numbers or social media engagement, and compare them to your initial goals.

“Overall, the key is constantly assessing and adjusting to improve upon and achieve success with your corporate events continuously.”

What Are The Goals Of Corporate Event Management?

While you’re working toward specific event goals, the overall goal of corporate event management is to execute the event effectively. You can’t be in two places at once, so it’s best to have a team in place and delegate tasks accordingly.

Don’t worry about renting enough chairs or decorating the venue. Instead, Curated Events’ team of professionals organize the event from start to finish, creating a positive and memorable experience for attendees while achieving your desired outcomes.

Corporate event management also involves anticipating potential problems and finding solutions promptly to ensure smooth event execution.

At Curated Events, we strive to bring your event to life and make it successful. Contact us today for all of your corporate event management needs.

Planning a corporate event extends far beyond sending out invitations and booking a venue. You’ll rarely find a spot with everything you need for your big day (or night,) and that’s where equipment rental comes in. Curated Events offers a wide selection of equipment to make your event a success.

We know what it takes to create a successful corporate event and we are here to help you navigate the process.

This guide will cover the essentials of equipment rental and how it can benefit your event. We’ll also provide tips on choosing the right equipment and making the rental experience stress-free.

What Kind Of Equipment Do You Need For Corporate Events?

The equipment needed for a corporate event can vary greatly depending on the type of event and its purpose. A product launch, for example, may require a stage and audio-visual equipment for presentations. On the other hand, a networking event may only require furniture and a photo booth.

As such, it’s crucial to clearly define your event goals and what equipment will help you achieve them. Some common rental items for corporate events include:

Tables

Tables are essential if you’re planning a sit-down dinner or need space for product displays. Consider the layout of your venue and how many guests will be in attendance when choosing table sizes and quantities.

Note that tables come in various shapes (round, rectangle, etc.) and materials (wood, plastic), so select the option that best fits your event’s aesthetic.

You can arrange tables in many different configurations. Banquet style, with long rows of tables facing the front, works well for presentations or speeches. Cocktail style, with small tables scattered around the venue and standing room, is ideal for networking events or refreshment stations.

If you want to do something really unique, consider a “living room” set up for your event presentations rather than tables and chairs. This means creating “lounge pods” in a semi-circle fashion around a stage or presentation area. By using a sofa, two chairs and a coffee table per pod, you’re inviting your guests to sit back and relax. It sets up the event for a more personalized and comfortable experience.

Linens And Napkins

Using a venue’s plain white tablecloths might look a bit bare, so adding an upgraded linen can instantly elevate the look of your event space. Choose a material and color that matches your event’s aesthetic and ties in with the overall theme. Cloth napkins are also a nice touch, adding an extra level of sophistication to sit-down dinners or refreshment stations, and feel much more high end than eating a fancy meal with a paper napkin.

As for runners and table skirts, these can be a great way to disguise unsightly tables or add texture to your event space. Just make sure the color and material complement the rest of your table settings. White and gold, for example, might work well for a formal corporate dinner.

Seating

Regardless of the type of event, your guests will need a place to sit when their legs get weary. Dancing, networking, and even presentations can take a toll, so make sure there are enough chairs or couches for your attendees. Tables should also have enough seating for the number of guests at each table.

When it comes to choosing chairs, consider both function and aesthetics. Does the chair offer comfortable seating? Is it easily stackable or movable? And does it complement the overall look of your event space? Chiavari chairs, for example, are a popular choice for elegant events while folding chairs might be more practical for outdoor events.

Couches and lounge furniture can also add a cozy, inviting feel to your event space. These can be placed in a designated relaxation or networking area, or scattered throughout the venue for added seating options.

Signage

Signage can serve both a functional and decorative purpose at events. Directional signs can help your guests navigate the venue easily—they will point to the bathrooms, entrance, and any specific rooms or stations at the event.

Other elements, like centerpieces or table numbers, can also contribute to your event space’s overall look and feel. At Curated Events, we offer a wide range of equipment rental options—just let us know your vision and we’ll make it a reality.

Lighting

One of the most overlooked yet crucial elements of event design is lighting. If your guests can’t see, they can’t fully enjoy and engage in the event. Ambient lighting sets the mood for the entire space, while spotlights can draw attention to a particular area or highlight a presentation.

Consider how you want to use lighting to enhance your event’s aesthetic. Uplighting, for instance, can add color or texture to walls while string lights can create a whimsical, intimate atmosphere.

We also offer chandeliers, which are the epitome of glamorous sophistication. Lighting can also be a safety consideration, so make sure walkways and staircases are well-lit to prevent accidents.

Stage

For events with performances or presentations, a stage will be the venue’s focal point. It should be big enough to comfortably fit all performers or speakers, with room for accompanying props or equipment.

The design of the stage itself can also contribute to the overall look and feel of your event. A simple podium may be suitable for a corporate meeting, while a more decorative setup may enhance a concert or theatrical performance. Think about the acoustics of the stage as well. Place it in a spot that will minimize echoes and amplify sound for the best audio experience.

Sound

Speaking of sound, a reliable audio system is a must for events with presentations, performances, or even background music. You’ll probably need microphones for public speakers and possibly for musical acts as well.

As for the music itself, a DJ or live band will need their equipment, like speakers and instruments. Monitors, microphone stands, headphones, and desks are also important considerations.

Testing your sound equipment is a natural part of event planning, so do it in advance. Nothing interrupts the flow of an event, like technical difficulties with audio. Curated Events works with extremely knowledgeable professionals in the AV world and we are always happy to make recommendations and introductions.

Visuals

Many corporate events also involve some form of visual display, whether a slideshow presentation or a video playing in the background. Projectors and screens are essential for sharing visuals with a large group, while you can use TVs for more intimate settings. The important thing is to ensure the image quality is clear and easy to see from any angle in the venue.

Make sure your lighting choices don’t wash out the visuals and that no obstructions are blocking the view of the screens.

Cables

All that equipment needs power, so don’t forget about cables and extension cords. You don’t want those cords to be unsightly or create tripping hazards, so make sure they’re taped down and out of the way. Consider the venue’s layout and ensure there are enough outlets to accommodate all your equipment.

Have a plan in case of power outages as well. It’s always a good idea to visit the venue beforehand to plan the placement of all your equipment, including cables. This is one of the reasons hiring a knowledgeable and seasoned AV professional is of paramount importance. They will know how to prepare for and avoid these types of situations.

Food

If your event lasts long enough, you’ll probably need to provide food and drinks for your guests. If you’re serving a sit-down meal, that means renting tables, chairs, silverware, plates, and serving utensils.

If it’s a more casual gathering with finger foods and appetizers, you’ll need platters and possibly chafing dishes to keep the food warm.

Catering equipment is a broad category, but even simple events like office lunches will likely require at least a few serving essentials.

Bar and Drinks

Even a short event can benefit from a refreshment station, whether it’s a full bar or just a beverage dispenser with coffee, water, and soda. Glassware, ice buckets, and drink stirrers are necessary to serve alcoholic beverages. You’ll also need coolers or refrigerators to keep drinks chilled.

Some corporate events may require special equipment like an espresso machine or frozen drink maker, so plan accordingly and ensure the venue has access to proper water and power hookups.

You’ll likely serve your drinks in some sort of cup. Why not brand the cups with your company’s logo for a fun touch? It’s a great way to promote your brand and make the event more memorable for guests.

Tents (Outdoors)

If your event is outdoors, a tent can provide much-needed shelter from the elements. Don’t forget about lighting and flooring for the inside of the tent as well.

Wintertime events may even require tents with heating.
Note that even indoor events can benefit from a tent. They can serve as a separate section for smokers or a quieter space for break-out sessions.

How To Gather Event Equipment

Now that you know what equipment your event may need, it’s time to start gathering them. As you can imagine, buying all this equipment for just one event can get expensive. You could always transport some of what you need from your office or buy secondhand, but there’s another option. And it’s far more convenient!

What Is An Event Rental?

Event rental is the practice of renting equipment and furniture for events rather than purchasing them. It can save a lot of time and money, not to mention the stress of transportation and storage.

At Curated Events, we take care of delivery, set up, and tear down. We help you pick out the best equipment for your event’s needs, and connect you with our other preferred vendors.

Some things to consider when looking for an event rental company are their inventory and selection, pricing, delivery options, and reputation. It’s also helpful to work with a company that offers additional services like event styling or planning assistance. At Curated Events, we do all of this under one roof.

What are the biggest pain points when renting equipment?

The company you choose should have a clear knowledge and understanding of the equipment they rent. Otherwise, you might find yourself with the following:

• Mistakes in quantities: Not having enough chairs or plates for the attendance of your event.
• Incorrect equipment: For example, renting a projector that isn’t compatible with your laptop.
• Equipment malfunctions: The last thing you want is for the sound system to suddenly stop working during an important presentation.
• Later delivery or no-shows: It’s important to work with a reliable rental company like Curated Events that will deliver the equipment on time.
• Inadequate event support: You want to choose a rental company that will be there for you during the planning process and at the event, not just drop off the equipment and disappear.
• Subpar quality: Wrinkled linens, chipped plates, old and outdated technology – these are all things that can bring down the look and feel of your event.

At Curated Events, we only send out equipment that is in great shape and will make you look good!

Get Started With Curated Events

If you’re looking for a corporate event rental company that will exceed your expectations, look no further than Curated Events. We’ve supplied countless corporate events, luxury weddings, and social events. Trust us to provide top-notch equipment for your event!

Our team will work with you to determine the perfect rental equipment for your event’s needs and theme. We have a wide selection of furniture, lighting, tents, linens, and more. And our delivery and setup services will take one thing off your plate during the hectic planning process.

So what are you waiting for? Give us a call or visit our website to start planning your perfect corporate event with the help of Curated Events!

So, you’ve decided to host a corporate event to boost company morale, network with potential clients, or celebrate a milestone. But before you can begin planning the specifics of your event, you must first choose the perfect venue and location.

Many considerations go into making this decision, but with the right approach and research, you can find a venue that aligns with your event’s needs and goals.

This post will walk you through the various factors to consider when choosing a corporate event venue and location.

Location Options For Your Corporate Event

First things first, consider the location you want to host your event.

“Do you want to stay local, or are you open to hosting the event in a different city or country? These three options all have their advantages and disadvantages.”

Hosting a local event may be more convenient for your attendees, as they won’t have to travel far. Additionally, hosting in your city gives you a better understanding of the area and potential venues. However, staying local limits the possible venues you can choose from.

Instead, you can opt for a road trip and host your event in a different city. It can be the next town over or across the state, or even a plane ride away. This option opens up a whole new range of venues and can also add a sense of excitement for your attendees.

However, hosting in a different city may require more planning and logistical work. You will also need to spend extra money for travel and accommodations.

Finally, hosting in a different country can be a unique and memorable experience for your attendees. Typically reserved for smaller, more intimate events, hosting internationally allows you to tap into a new market and network with international clients. However, it also calls for extensive planning and significantly higher costs for travel and accommodations.

What Factors Should You Consider When Choosing A Venue For Your Corporate Event?

International events are a whole different ball game, but for local and out-of-town events, there are several important factors to consider in your venue search.

Evaluating them before committing to a venue can save you from any last-minute mishaps or disappointments. When looking for a venue for your corporate event, consider the following:

Size And Accommodation

Hopefully, you have a rough estimate of the number of attendees you’re expecting at your event. If not, it might be time to start gathering that information.

The size of your expected attendance plays a significant role in choosing the appropriate venue for your event. Will the space be too cramped with too many people, or will it feel empty with too few attendees?

In addition to considering the size, consider what kind of accommodations the venue offers.

Having 500 seats means nothing if there aren’t enough tables, accessories, etc. for your attendees.

“Make sure that the venue can comfortably accommodate the number of guests you’re expecting and any rentals or setup you may need for your event.”

Parking Situation

“In most cases, each attendee will reach the event separately. Of course, you should encourage carpooling or public transportation, but it’s also essential to consider the parking situation at the venue.”

Is there a large enough lot for all attendees? Are there any additional parking fees? Are there alternative transportation options available for those who don’t drive? If parking is limited or not easily accessible at the venue, it may be worth finding a different location or renting a shuttle for your attendees.

You want to maintain their experience before they even enter the event.

Technical Setup

Chances are, your corporate event will require some sort of technical setup for presentations, displays, and more. Before committing to a venue, ensure they have all the necessary equipment available. It’s also important to inquire about additional fees for using their technology or bringing in outside equipment.

In addition to audiovisual equipment, note the venue’s WiFi situation. In this day and age, having reliable WiFi at an event is almost a necessity. Make sure the venue can handle the number of devices you expect to be connected to at one time, and inquire about any additional fees for WiFi usage. Charging stations and power outlets are also a plus if your event will last several hours.

Some venues can accommodate creating a unique WiFi network and password solely for your event. Inquire with your venue if this is something they can accommodate.

Food & Beverages

“No event is complete without food and beverages. Hungry people generally find it harder to have a good time, so your venue should offer options for feeding your attendees.”

Inquire about any in-house catering services and menu options. You may also want to ask about dietary restrictions or special requests that can be accommodated.

In addition to the meal itself, also consider the type of service that the venue offers. There’s an ambiance difference between buffet-style and sit-down meal service, so think about which option is more appropriate for your event.

The dress code might also play a role in the meal service and any cultural norms that need to be considered.

And remember drinks! Venues need a permit to serve alcohol, so make sure the venue you choose is available if you plan to serve drinks at your event. They might even have a full bar, which could save you the trouble of bringing in outside beverages.

Remember too, to have a fully stocked and always open drink station for your attendees during the presentation sessions or “down time.” Consider coffee, tea, water, juices and soft drinks.

Extras And Amenities

Beyond the basics of size, parking, technology setup, and food & beverage options, a good event venue will also have extra amenities to make the experience even more enjoyable for your attendees.

“Things like a coat check or on-site restrooms can be major conveniences for your guests.”

Depending on the nature of your event, some other amenities to consider might be a stage or performance space, breakout rooms, and even outdoor space. It’s also worth thinking about any special features that could make the venue more memorable for your attendees, such as a beautiful view.

Uniqueness

Speaking of a beautiful view and special features, finding a venue with some degree of uniqueness is always a plus. You can consider everything from unique architectural features to interactive exhibits or even the location’s historical significance.

“We’ve all seen the traditional ballroom or conference room setting for corporate events, so try to mix it up and find a venue that stands out.”

At the end of the day, your event venue sets the tone for the entire experience. Unveiling a unique and exciting venue will excite your attendees and leave a lasting impression.

Another way to add to the experience is by renting out special furniture or decor from companies like Curated Events. We can take your event to the next level and make it one-of-a-kind.

Brand Image

It’s important to consider how the venue aligns with your brand image and message. Does the venue’s atmosphere fit with your event’s theme or tone? Will it make attendees associate positive feelings with your brand?

“For example, if you’re hosting an event for a sustainability-focused company, you may want to prioritize a green venue or one with environmentally friendly features. On the other hand, if you’re throwing a gala for a luxury brand, an upscale and elegant venue might be more appropriate.”

Acoustics

Don’t forget about the acoustics of the venue. In simple terms, acoustics refers to how sound travels in space. A poorly designed venue with bad acoustics won’t allow sound to carry well, leading to a muffled and frustrating experience for your attendees.

Most corporate events involve some sort of presentation or speech. The acoustics can make or break a speaker’s ability to be heard and understood. Ask about any sound equipment available at the venue and do a test run before committing to the space.

Logistics

Finally, it’s essential to consider the logistics of the venue. Logistics is a broad term, but it includes crucial factors.

“Accessibility within the venue is critical, such as accessible entrances for those with mobility issues and clearly marked signage for finding different rooms or areas.”

You’ll also want to consider the venue’s proximity to hotels, public transportation, and any other locations your attendees might need to access during the event. And don’t forget about the logistics for you as the event planner. Are load-in and setup easy? Is there a dedicated event coordinator on-site to assist with any issues that may arise?

How To Choose Between Corporate Event Venues?

If more than one venue checks all of your boxes, it can be challenging to make a final decision. In this case, it’s helpful to consider the intangibles—the little extras and special features that set one venue apart from another.

Your gut feeling about a space can also be valuable; trust your instincts and choose the option that excites you the most.

Check Availability

Naturally, you’ll want to confirm availability for your desired date before making a final decision. It’s important to note that popular venues may book up far in advance, so start your search early and have backup dates in mind, just in case.

“You might realize that one of your top choices is unavailable, but that just means it’s time to fall in love with another option.”

Read Reviews

“It can be hard to gauge the quality of a venue just from its website and pictures. Even a single in-person visit won’t give you a complete picture of the event experience at a particular location.”

One helpful tool is reading online reviews from previous clients or attendees, as they can give an honest and comprehensive account of their experiences.

Look for consistent patterns, such as a venue consistently receiving praise for its excellent customer service or consistently receiving complaints about poor acoustics. If you know of other event professionals or colleagues who have hosted events at the venue, ask for their testimonials as well.

Evaluate Costs

Cost is always a consideration when choosing a venue. It’s important to have a clear budget in mind and compare the pricing of different venues. Note that cost can also refer to more than just rental fees.

Consider any additional costs, such as a corkage fee for bringing in outside alcohol or a charge for using the venue’s AV equipment.

In the unfortunate scenario where you must cancel or reschedule your event, it’s also important to be aware of the venue’s cancellation policy and associated fees. On top of that, remember to factor in any necessary rentals, such as furniture, decor, or audiovisual equipment.

Analyze The Contract

Once you’ve chosen a venue and are ready to book, carefully review the contract before signing. Understanding all the terms and conditions is crucial, including any hidden fees or restrictions on decor or catering. The venue might limit the vendors you can use or require that all service staff be from their approved list.

The contract should also outline the expectations for event set up and clean up, as well as who is responsible for supplying certain equipment or amenities. Pay close attention to insurance requirements.

What happens if one of your guests gets rowdy and breaks a valuable piece of the venue’s property? Make sure you’re fully covered in any potential mishaps.

Remember The Purpose Of Your Event

While there are many factors to consider in choosing the perfect corporate event venue, it’s important to remember the reason for the event itself. Is it a conference where attendees will sit and take notes for most of the day?

In that case, comfortable seating and reliable internet access might be top priorities.

If it’s a networking mixer, the atmosphere and layout may be more important. Ensure enough walking and mingling space. There should also be areas geared toward conversation and socialization.

Match The Season

“Finally, the season and theme of your event can also play a role in choosing the perfect venue.”

For example, an outdoor space with lush greenery would be a beautiful setting for a spring or summer event, while an elegant ballroom would be better suited for a winter gala.

Additionally, consider how the venue’s atmosphere and design align with the theme of your event. For instance, a modern art museum might be a unique and fitting option for an event centered around creativity and innovation. Add a few decorative touches to enhance the theme and tie everything together for a successful and memorable event.

Contact us at Curated Events for assistance in planning and renting any necessary furniture or equipment to make your corporate event a success.

Corporate events are a great way to bring employees together for team building. They also provide a fun break from the everyday work routine. But coming up with ideas for these events can take time and effort.

A formal dinner is fun, but will it be something they remember and talk about for years to come?

If you want your employees to feel valued, you need to put in the effort to plan a unique and exciting corporate event. Here are some ideas to get your brainstorming started:

What Are Some Fun Corporate Outing Activity Ideas?

A change of scenery can do wonders for morale. Get out of the office and take your team on a corporate outing to one of these fun activities:

Ax Throwing

“Don’t worry; there are wooden targets on-site, so no one will throw axes at each other.”

Few people have had the opportunity to try ax throwing, making it a unique activity for your corporate outing. Plus, it’s a great way to release stress and bond with coworkers. Some ax-throwing facilities also offer complementary activities, such as archery.

You can make a whole day out of it! There are even mobile ax throwing trailers, so if you have a venue where you’d like to bring in a little fun element, ax throwing is good to consider!

School-like Field Trip

Rent a school bus and take your employees back to the days when they were thrilled to be missing class. Choose a fun destination such as a museum, water park, or theme park. This activity will bring back nostalgia and give everyone an exciting day out together.

Include Animals

Few are those who can resist the cuteness emanating from little balls of fur. Consider booking a corporate outing at a horseback riding facility, petting zoo, or even a place where employees can interact with exotic animals such as sloths or tigers.

“Be sure to ask about allergies or phobias beforehand to ensure everyone can participate.”

Hit The Open Sea

Or, you know, just a lake. Or river. Rent a boat for the day and have some fun out on the water. It’s an excellent opportunity for employees to relax and socialize in a stunning natural setting.

Bonus points if you plan a day where employees can take turns driving the boat and try their hand at being captain. Consider a sunset cruise where your employees can enjoy food and beverages on the water.

Tourist For The Day

Regardless of which city you’re operating out of, there are undoubtedly tourist attractions your employees have yet to visit. Make a day out of checking them off their bucket list by hitting up all the hot spots, complete with a knowledgeable tour guide.

Cool and Innovative Ideas For Corporate Events

If your employees are harder to impress and are always seeking the next big thing, try one of these innovative events:

Virtual Reality & Augmented Reality

VR and AR technology is becoming increasingly popular, offering a unique and exciting experience for corporate events.

“This immersive technology can be used for team-building exercises, allowing employees to work together in a virtual world.”

It can also serve as entertainment during company parties or provide educational opportunities at conferences and meetings.

Zorbing

“Zorbing involves rolling down a hill in a giant, inflatable, transparent ball. Or playing soccer while everyone is in a zorb. Fun? Enough said.”

Try Cool Vehicles

Give your employees a chance to ride in or operate cool vehicles. More straightforward options include the Segway or electric scooter, while more adventurous options include dune buggies or helicopters.

Hashtag Mosaic

“This one is perfect for a company party, as it will also serve to grow your social media presence.”

Ask employees to take photos at the event and use a branded hashtag, then have those photos compiled into a digital or physical mosaic display.

Go Skydiving

Surprise them with a corporate skydiving outing if you’ve got some adrenaline junkies on your team. Of course, ensure everyone is comfortable with the idea and ask about any physical limitations before planning. But for those who are up for it, this once-in-a-lifetime experience won’t soon be forgotten.

Fun Corporate Events For Smaller Teams

We understand that only some companies have the budget for a large corporate event. But even small teams can have fun activities, including:

Marshmallow Challenge

This team-building exercise involves designing and constructing the tallest tower out of spaghetti, string, tape, and marshmallows. It requires creativity and problem-solving skills while having a blast with your coworkers.

“Plus, it will only cost you a pack of marshmallows and spaghetti.”

Trivia

We all know that one coworker with a wealth of random knowledge, so why not put it to good use? Host a trivia night for your team and encourage friendly competition.

You can even divide into groups for added camaraderie. And why not add a prize for the winning team, just to sweeten the deal? Perhaps a gift card to a local restaurant or a day off for the winning team members.

Photo Op

Set up a photo booth with fun props and backdrops for employees to strike a pose. This event is an entertaining activity and will also result in some great memories (and photos) to look back on.

“You can take things one step further by creating a photo album or video montage to share with the team.”

Photo Op Two

Or host a nice evening dinner party, and hire a photographer to capture nice couples’ photos of your employees and their partners. Make sure to let everyone know the plan so everyone can dress to impress. You can later print and frame the photos to give employees as a kind little surcee.

Potluck

Gather everyone in the break room for a potluck lunch, where each employee brings a dish to share. It will save on catering costs and allow employees to show off their cooking skills or try something new.

“Diverse companies can make it a global potluck, with each employee bringing a dish from their cultural background.”

Corporate Events And Teachable Moments

Take advantage of the opportunity for corporate events to educate and inspire. Educational outings or speakers provide value to your employees in their personal lives. Here are some things they’ll be grateful for learning:

Self-defense

Empower your employees by teaching them how to protect themselves. It could range from a simple self-defense class to something more intensive, like tactical training for high-risk jobs or travel.

Cooking/Mixology

Who doesn’t love a good meal or cocktail? Enroll your team in a cooking or mixology class, and they’ll think of you every time they whip up a tasty dish or craft the perfect drink for their friends and family.

Meditation/Mindfulness

The business world is constantly go-go-go, so why not give your employees the gift of relaxation? Meditation and mindfulness classes can help them find balance in their personal and professional lives.

“And who knows, it could even lead to increased productivity in the workplace.”

Homemade Products

Soaps, candles, and other homemade products are trendy right now, especially when made with all-natural or organic ingredients. Teach your team how to make their own, and they’ll never have to buy those pricey products again. Plus, they can even offer them as gifts for special occasions.

Take A Tour

Get out of the office and explore your city (or a nearby one) with a guided tour. It could be something historical, like a historic neighborhood or landmark, or something offbeat, like a food or graffiti tour. Either way, your team will appreciate the chance to learn about their surroundings and have fun together outside work.

Entertainment As A Corporate Event

Are you not feeling any of the above ideas? That’s okay because sometimes all your employees want is to have some good old-fashioned fun. Here are a few suggestions:

Circus show/Circus-themed event

Hire a local circus troupe to perform or go all out with circus-themed decorations, food, and activities at the event.

“Contortionists are always a hit but don’t forget about options like magicians and jugglers too.”

Comedy Show

No matter how serious your job is, everyone likes to laugh. Hire a stand-up comedian or improv group for a fun evening of entertainment, and provide some drinks and snacks to make it a true comedy club experience.

“Alternatively, ask for volunteers from your team to put on a comedy show themselves—it will bring out their hidden talents and offer some good laughs.”

Celebrity Impersonators

Mix music, comedy, and a touch of nostalgia by hiring celebrity impersonators. They can provide entertainment as they sing, act out skits, or even mingle with guests at the event. From a Beatles cover band to the all-time favorite Elvis, the options are endless.

Sports Game

The embodiment of what successful teamwork can accomplish, a sports game is always a crowd-pleaser. Rally your employees to attend a game together and watch your city’s team or a professional one in action. Everyone cheering together will bring a sense of camaraderie and unity to the group.

Karaoke Night

Let loose and unleash those inner rockstars with a karaoke night. Encourage employees to form groups and perform their favorite songs, or just let individuals take the stage for some solo singing.

“It’s sure to be a memorable evening full of laughs and (possibly off-key) tunes.”

The Most Effective (and fun) Team-Building Events

Some of the above suggestions were primarily meant to entertain employees. However, if your goal is to tighten bonds and improve communication among team members, consider these options:

Escape Room

“Escape rooms are the ultimate team-building activity, where individuals must work together to solve puzzles and crack codes to “escape” the room.”

This activity fosters communication, problem-solving skills, and creative thinking—all while being exciting and fun. There are many themes to choose from, such as a mystery, jailbreak, or haunted house.

Volunteer For Charity

Volunteer work is a great way to give back to the community and bring employees closer together as they work towards a common goal for a good cause. Look for local charities or organizations needing volunteers and plan a day of service with your team.

Office Olympics

Channel your inner athlete with office Olympics, where employees can compete in various fun challenges or team sports. Have a mix of physical and mental tasks, such as trivia games or a potato sack race.

“Award medals or trophies to the winning teams for added excitement.”

Mystery Dinner Party

Put a twist on the traditional dinner party by turning it into a mystery event. Divide employees into teams and task them with solving a fictional crime, complete with actors planted among them as suspects. This activity promotes teamwork, communication, and critical thinking skills in a unique setting.

Camping Retreat

The basis of human survival and a true test of teamwork, camping is another excellent option for team building. Plan a weekend trip to a nearby campground, where employees can participate in activities like hiking, fishing, and cooking over the fire.

“The great outdoors will offer a refreshing change of scenery and bring coworkers closer together.”

Fun Night Out Ideas

Last but not least, you might need a fun night out with your coworkers. These ideas will help alleviate any work-related stress and provide some much-needed relaxation:

Casino Night

Try your luck at a casino night, complete with games like blackjack and poker. Make it a casual event by providing play money or spice things up with real bets for an added thrill. Alternatively, dress to impress and hit up a real casino for an exciting evening out.

Awards Ceremony

Put the Grammys to shame with a mock awards ceremony, where employees can nominate and vote for each other in various (funny) categories. Try to include as many employees as possible to make it a truly inclusive event.

“Themed decorations, food, and drinks will add to the festivities as individuals or teams accept their awards on stage.”

Dance Night

Let loose on the dance floor at a themed dance night, with music and drinks to set the mood. Encourage employees to RSVP with their song requests and consider hiring a DJ or renting out equipment for an even livelier event.

Bowling/Arcades Throwback

Take a trip down memory lane with some classic experiences, such as bowling or arcade games. Rent out a lane at a local bowling alley or visit an arcade bar for some friendly competition. This activity is perfect for all ages and skill levels, making it an inclusive option for corporate events.

Hire Food Trucks

This last idea is not necessarily a specific activity but more of an added touch to any event. Hiring food trucks for catering will allow your employees to try new and exciting cuisine and support local businesses in the process. It’s a win-win!

How Do You Ensure Corporate Events Are Fun?

No matter which activity or theme you choose, the key to making corporate events fun is ensuring that they are inclusive and cater to all employees’ interests and abilities.

“Don’t apply pressure for everyone to participate in every aspect of the event, and offer various options for those who may not be interested in certain activities. Also, encouraging teamwork and communication will help foster a positive and enjoyable atmosphere.”

Decor, music, and themed elements can also add to the excitement and make the event feel more festive. If you need to rent out venues or equipment, contact Curated Events for help. We specialize in luxury events. Let’s have some fun!

The 9-5 grind can be exhausting for everyone involved in a company. Employees give their all during the workweek, often sacrificing their personal time and energy to further the company’s goals. Sometimes it’s necessary to break away from the daily routine and come together as a team outside the office. That’s where corporate events come in.

This guide will introduce you to the world of corporate events and explain what a corporate event is. It will be the first step in a series of blog posts covering everything from event planning and budgeting to creating memorable experiences for your team.

Let’s start with the basics. A corporate event is any event organized and hosted by a business.

“Besides the obvious tax write-off potential, these events have multiple benefits for the company. They can be used to reward and thank employees, launch new products or services, or strengthen relationships with clients and partners.”

Corporate events are generally paid for by the company and are often invite-only, meaning they’re not open to the general public. A committee or planning team is typically responsible for the event’s organization and execution, with input from higher-ups in the company. In other cases, the planning might be outsourced entirely to a professional event planning company like us, Curated Events.

Unlike regular events, corporate events usually have a goal or purpose. The theme, dress code, and atmosphere of a corporate event can vary widely depending on the purpose. Some might ooze elegance, while others might have a more casual, relaxed feel.

The Different Types Of Corporate Events

The above is a fairly broad definition and leaves room for many potential events. These can range from small gatherings like company picnics or happy hours to large conferences and product launches. They often include a mix of formal presentations and casual socializing, allowing for both business-related discussions and personal connections.

Some common examples of corporate events include:

Awards Ceremony or Gala

Yet another year has passed, and it’s time to recognize your company’s standout employees and teams.

“Recognition can go a long way in promoting employee satisfaction and morale, so why not throw a glitzy awards ceremony? This event is typically formal, with more formal attire and upscale decor. It’s also an excellent opportunity to network with other companies or clients.”

In exchange, you’ll receive your employees’ unwavering loyalty and hard work. These ceremonies include awards, speeches, and a sit-down dinner or cocktail hour. Consider the impactful segments that can be included, such as a video montage highlighting your employees’ accomplishments.

Conference

A conference, sometimes called a business summit or symposium, is one of the larger corporate events. It involves bringing together industry professionals around a specific topic or theme. For example, a technology company might host a conference focusing on the latest advancements in artificial intelligence.

“Conferences often involve keynote speakers, panel discussions, and workshops.”

They can range from small events with just your own employees to large-scale conventions with attendees worldwide. By hosting a conference, you’ll be recognized as a thought leader in your industry and have the opportunity to network with potential clients or partners.

Trade Show

Slightly different, yet equally impressive, trade shows are all about promotion. These events often involve setting up booths or displays to host demos and showcase products or services. It’s time to pull out all the stops and showcase what your company offers. Make sure your booths stand out with visually appealing displays and engaging demonstrations.

“Trade shows are a great way to connect with potential clients and partners while gathering market research through surveys and customer feedback.”

Product Launch

If your company has a new product or service, it’s important to announce it in a big way. Enter the product launch event, where you can showcase all the exciting features and benefits to potential clients and investors.

These events often have a more casual, fun atmosphere with food and drinks. Demonstrations or presentations about the new features are also a good idea. Think Apple product launches, with their signature sleek and modern aesthetics.

Team-building

“Together we stand, divided we fall.”

Any successful company understands the importance of synergy among team members. Workers who feel connected and supported by their colleagues are happier and more productive.

Team-building events are all about strengthening communication and camaraderie within your team. These events range from outdoor activities like hiking or rafting to indoor ones like cooking classes or escape rooms. It’s a great way to let loose and bond with coworkers outside of the usual setting.

Curated Events team of seasoned professionals has a multitude of ideas around team building, whether you’re looking to do something classic like the above ideas or something totally new and unique!

Meeting

Meetings are essential for keeping all parties informed and on the same page. Shareholder meetings, for example, involve updating investors about the company’s progress and financial status. Executive sessions, on the other hand, often focus on making crucial business decisions.

“Sure, you can invite everyone to a meeting via conference call or email. But why not make it more memorable by hosting an in-person gathering?”

With the right venue and refreshments, these events can be both productive and enjoyable for all involved.

Celebration

Sometimes, you just need to cut loose and party. Celebrate milestones and accomplishments with a fun event for your employees and their families. This celebration can include holiday parties, company anniversary bashes, or retirement send-offs.

Make it a night to remember by booking an entertaining venue, delicious catering, and exciting activities. It’s the perfect opportunity to thank your employees for all their hard work and show them how much they are appreciated.

Charity

Double down on being a responsible corporate citizen by hosting a charity event. The goal is to raise funds or awareness for a particular cause. You can do this through an auction, ticketed gala, or even a fun run.

“Not only is it a feel-good way to give back to the community, but it also helps improve your company’s public image and foster positive relationships with clients and partners.”

So let’s do some good and have a great time while we’re at it!

Retreats

Leadership retreats offer executives and high-level employees the chance to step away from their day-to-day responsibilities and focus on long-term planning and goal setting. These events are often held at a secluded, relaxing location where attendees can come together to discuss strategy and brainstorm ideas in an intimate setting.

Of course, it doesn’t have to be all business. Incorporate team-building activities and social gatherings to give everyone a much-needed break and strengthen relationships within the company.

Networking

As the name suggests, networking events allow professionals in the same industry to connect and exchange ideas. These can be large, formal conferences or smaller, casual meet-ups.

Not only do these events offer valuable networking opportunities, but they also keep you up to date on the latest trends and advancements in your field. Plus, it’s a chance to show off your company’s expertise and potentially attract new clients.

Hospitality

Finally, hospitality events are about taking care of your guests and making them feel welcome. They can include events like client appreciation dinners or VIP receptions.

“These events work best if you have high-ticket items clients. For instance, a luxury car company may host a hospitality event for potential buyers to test drive their vehicles and mingle with other high-end clients.”

Hospitality events provide a more personalized touch and show that your company values its relationships with clients. Hopefully, you’ll get a few sales out of it, recouping the cost and then some. So let’s give them an experience they won’t forget!

FAQ Section

1. Who is invited to corporate events?

Typically, corporate events are for employees within the company and occasionally their clients or partners. However, some events may also invite investors, media members, and other professionals in the industry. In a more laid-back setting, family members may also be invited.

Of course, you can deviate from this based on the purpose and theme of your event. Just ensure those invited will genuinely be interested in attending and add value to the gathering.

2. What is the difference between corporate events and social events?

Corporate events generally have a professional or business focus, while social events are more casual and for enjoyment. Social events may also involve a more extensive mix of personal connections and friends, whereas corporate events tend to be more structured with a specific guest list.

Additionally, corporate events often require planning ahead and may have various objectives in mind. Social events may happen spontaneously and have a less rigid structure. That’s not to say both types can’t intertwine, but the main difference is their purpose and atmosphere.

3. What is an example of a corporate event?

Perhaps one of the most famous corporate events worldwide is the Consumer Electronics Show (CES), where technology companies showcase their newest products. Such a large event is organized by a huge association, but you get the idea.

4. What is corporate events management?

Corporate event management involves planning, coordinating, and executing a corporate event. Essentially, it encompasses all the steps necessary to turn a vision into a successful gathering. That includes everything from budgeting and logistics to event marketing and post-event follow-up.

5. Should you use a corporate event planner?

There is no one-size-fits-all answer here. It ultimately depends on the size and complexity of your event and your capabilities in planning it. Most companies might be too busy running their day-to-day operations to plan a large corporate event. In this case, it may be worth hiring a professional event planner to handle the details and ensure smooth execution.

If you find yourself in that boat, don’t hesitate to reach out to the team at Curated Events. We specialize in corporate events and would love to assist you in creating a stellar gathering. Our inventory of rentals also includes all the decor and equipment necessary to elevate your event. Contact us for more information!