Corporate

Have you ever attended a corporate event and wondered, “Didn’t they think this through?”

Benjamin Franklin said it best in his famous phrase, “If you fail to plan, you plan to fail.” There are many moving parts when it comes to hosting a corporate event; therefore, proper planning is the only way to pull it off.

We understand that the thought of organizing a successful event can be intimidating. That’s where Curated Events come in! Drawing from our passion for human gatherings, we’ve compiled all the crucial elements of corporate event planning to curate the ultimate guide.

This post will shed light on corporate events, the things to consider when planning them, and fun ideas to adopt while you’re at it.

What Is A Corporate Event?

A corporate event is a social gathering that an organization assembles and sponsors. There are multiple reasons why a company would host a corporate event, including:

• To launch a new product
• To appreciate and celebrate their staff members
• To create an opportunity for their employees, clients, and major stakeholders to network
• To market existing products
• To promote a team spirit among their staff
• To bring investors up-to-speed on the company’s progress
• To celebrate different occasions such as holidays and achievements
• To strategize for the future

Read more: What is a corporate event?

Things To Consider When Planning A Corporate Event

Keep the following things in mind while planning your next corporate event –

Objective

The objective of your corporate event is your “why.” Why are you gathering people together? What would you like to achieve?

“Determining the objective of your corporate event will ensure you invite the right people to an appropriate venue and engage them in relevant activities.”

Having a particular objective makes planning more manageable and provides a vision of the big picture. Once this has been determined, breaking the plan down into specific goals, whose corporate jargon is KPIs (Key Performance Indicators), is the next step.

Finally, review your list of KPIs when the event has concluded. This review will be the metric to measure whether you have achieved your objective, and if you have, you can confidently deem it a successful one!

Read more: What is your objective for your corporate event?

Budget

The amount of money allocated for your corporate event will determine your direction. For proper planning and execution, it is advisable to budget for 90% of the available funds to leave room for emergencies and miscellaneous spending.

“Do not promise an experience that your budget does not allow you to deliver.”

If you’re having difficulty deciding what’s necessary and what isn’t, we suggest hiring an event planner. Curated Events is the best in the business, and we are happy to help you get the most out of your budget.

Remember that the reputation of your organization is at stake here. People will subconsciously pass judgment on your company when they attend your corporate events. Contact us today, and we’ll help you curate a jaw-dropping corporate event without breaking the bank.

Read more: Learn all about corporate event planning budgeting

Theme

Picture yourself receiving a glamorously-printed invitation to a reputable company’s Gala Awards ceremony. So naturally, the dress code is probably the first thing you will consider. Ideally, formal gowns and tuxedos would be the most appropriate choice, right?

Imagine arriving at the event, the decor is cartoon-themed, and the music playing is your five-year-old’s favorite jingle. Bet you’d feel uncomfortable, not to mention overdressed! That’s how detrimental it would be to execute the theme of your event poorly.

So, adopt a consistent theme, from the invitations to the decorations, music, and the program. Your guests will enjoy the experience, and so will your online audience that will interact with your social media posts covering the event.

Read more: How to choose a corporate event theme and program

Target Audience

How do you determine the right audience for your corporate event? Well, that depends on your objective.

For example, if you plan a networking event focusing on marketing your organization, your target audience would be investors, employees, and potential customers. However, if you aim to promote team spirit within the company, just the employees would be your target.

Choosing the venue and theme for the perfect execution will be easier based on who will be in attendance and the activities they will be participating in.

Venue

“Where you choose to hold your corporate event will either make or break it.”

No matter how well-executed it might be, choosing an inappropriate venue will make your efforts futile and could dampen the entire event.

Below is a checklist to consider while choosing the right venue for your corporate event:

• Location – Is the event local or international?
• Size and numbers – How many attendees are you expecting? What capacity of the venue will accommodate everyone?
• Parking – Is the parking lot large enough to facilitate all the guests?
• Food – Are you planning a buffet-style setup or a sit-down service? What options are there for those with dietary concerns?
• Ambiance – What vibe are you targeting? Does the venue accentuate the theme?
• Cost – Is it within your budget?

Our belief as Curate Events is that the setting and environment make special occasions more memorable.

Read more: How to choose the perfect corporate event venue and location

Equipment

Hosting a corporate event will require using equipment such as tables and chairs, drapery, a Public Address (PA) system, lighting, a stage, and signage. Some items may be available in-house, and the venue may provide others.

But what happens when both options don’t have all the equipment you may need for your corporate event? Curated Events is your one-stop shop for all your equipment needs.

“Our collection of event rentals is unparalleled, from the tent to the table and the linens to the chairs.”

With showrooms, warehouses, and knowledgeable staff throughout the Eastern United States, we will service events across the region while offering the most diverse collection of event rentals.

Just as our name suggests, every event we plan is carefully chosen and thoughtfully organized or presented. We love working closely with our clients to understand their vision and bring it to life. That’s the entire essence of what we do.

Read more: Event rental equipment required for corporate events

Marketing Your Event

Why is it important to market your corporate event? First, it creates buzz and anticipation among your target audience. Secondly, if tickets to the event are on sale, marketing will increase sales. Thirdly, marketing will attract your target audience if you host a networking event open to the general public.

If you choose to go in the direction of a themed event, ensure that you set the tone by promoting the theme, from the invitations to the decor colors.

Today’s marketing options are vast; be creative! Establish where your target audience is and the best way to attract them. Your event will flop if there are no attendees; therefore, investing in an effective marketing strategy is a bonus. However, ensure that this cost is factored into your budget.

Read more: Simple guide on marketing your corporate event

Activities and Engaging The Audience

Audience engagement is another critical aspect of a corporate event. It would be unfortunate that you spent your company’s hard-earned money planning a corporate event that bored your attendees.

So, how do you capture the attention and interest of your attendees? Here’s a simplified list of things you can do:

• Encourage participation – Allow for questions and group discussions among attendees. Avoid having lengthy speeches that may bore your audience.
• Facilitate networking – Allow your program to accommodate mingling through planned activities or designated breaks.
• Pay keen attention to the seating arrangement – Mind the distance between seats and tables so your guests have enough personal space.
• Prepare your speakers in advance – Ensure that they are engaging and understand the demographic of your audience.
• Strive to serve the food early on in the program – A hungry crowd is an angry crowd. Full bellies are an instant mood-lifter.

Ultimately, your aim should be to leave a positive lasting impression and for every attendee to have a good time. At Curated Events, we strive to enhance and elevate the human need to gather and make those notable occasions unforgettable.

Read more: Simple guide on engaging your audience at a corporate event

Fun Corporate Event Ideas

Now that you have all this information, you may wonder how to document and plan your next corporate event.

There is plenty of software to help you put your ideas together, and guess what! Curated Events has an upcoming directory of all the choices that will be launched soon. So keep a lookout for that.

Meanwhile, here is a list of ideas that will make your next corporate event fun and memorable:

Trivia

General knowledge trivia games are always fun to break the ice at corporate events and promote healthy competition among colleagues. An exciting addition would be to award prizes to the winners. Remember to incorporate this expense into your budget plan.

Photo Booth

A photo booth encourages attendees to take pictures, especially when props are involved. Such a fun way to get everyone in front of the camera, even the shy ones!

Karaoke Night

Hiring a karaoke machine and watching your colleagues sing the night away at your end-of-year office party is a worthy investment in our books. This activity will surely bring out lots of good cheer and laughter too!

Visit A Shelter

It is always more blessed to give than to receive. So as part of your company’s Corporate Social Responsibility (CSR), you can gather your employees and organize a visit to a homeless shelter where you can share food with the less fortunate. By doing so, you will also be promoting team spirit.

Themed Dance Party

Few things are more fun than a themed corporate event. A fantastic idea would be to get everyone dressed in a particular theme and then play music to match it. We bet you that every head will be bobbing and every toe tapping.

Bowling Tournament

One way you can do this is to hire an entire bowling alley for a few hours, charge an entry fee and host a networking event for major stakeholders in your company. After that, you may use the funds collected to expand your business. So you’ll have achieved two objectives; a win-win!

Alternatively, you can make it simple. Bowling is a great team-building activity; split your employees into teams and let the fun times roll!

Read more: Fun corporate event ideas

Bottom Line

When planning a corporate event, it is critical to consider all things. When the ball drops in one area, everything suffers. For efficiency, ensure you have a plan.

At Curate Events, we specialize in providing a wide variety of high-quality event rental equipment – everything from the place setting on the table to the dance floor and tent. We have a keen eye for vision and aesthetics and continually evolve to grow our services.

Need help planning your next corporate event? Look no further. Reach out to us today, and allow us to make your dreams come true!

We all remember that one kid in the classroom who simply couldn’t sit still or pay attention. A teacher’s worst nightmare, this child represented a constant struggle for engagement and focus.

But as adults in the corporate world, the same struggle for engagement can often be seen in presentations or events.

You’ve spent countless hours and thousands of dollars planning and preparing for your corporate event. Don’t let lackluster engagement be the downfall of all that hard work. This guide will cover the essential elements for engaging your audience and ensuring a successful event.

What Is Audience Engagement At A Corporate Event?

Before trying to engage your audience, take a step back to understand what audience engagement means. Simply put, audience engagement is the level of interest and participation your attendees have during your event or presentation. For many event organizers, it represents a crucial Key Performance Indicator (KPI) for measuring the success of their event.

“An engaged audience means attendees are active listeners, asking questions and participating in discussions. They’re also more likely to remember key takeaways and take action after the event. In contrast, a disengaged audience may struggle to participate.”

How Do You Measure It?

You can measure audience engagement through various KPIs and methods. One approach is conducting post-event surveys with your attendees, asking them to rate their interest and participation during the event.

You can also track audience engagement through social media activity and online discussion. Looking around and seeing attendees sharing or discussing moments from your event is also a clear indication of engagement.

“You might also be able to measure audience engagement through event success metrics. Think about the number of attendees, repeat attendance, and post-event sales.”

How To Engage Your Audience Before The Event

Believe it or not, audience engagement actually begins before the event itself. As soon as you start promoting it, you have a chance to pique your audience’s interest and get them excited for what’s to come. Here are a few ways to engage your audience before the event:

Constantly Communicate

When promoting your event, stay consistent and transparent with your communication. Keep your audience informed about important updates, such as speaker announcements or schedule changes. Consider creating a dedicated event website or online community to serve as a central hub for all event-related information and discussion.

“Remember that communication is a two-way street. Encourage your audience to ask questions, provide feedback, and share their ideas for the event.”

Doing so will help with engagement leading up to the event and allow you to gather valuable insights for improving the event experience.

Once your attendees finally arrive on the big day, it’ll be much easier to hit the ground running and fully participate. They’ll pick up where they left off in the online conversations and feel like they’re already part of a community.

Max Out On Marketing

Marketing your corporate event doesn’t have to be a boring task. Get creative with your promotions and sell the value of attending. Showcase key speakers or highlight exciting event elements, such as interactive activities or networking opportunities.

“You can go behind the scenes with team sneak peeks or exclusive event previews.”

We have a complete guide on event marketing that you can check out for even more tips and tricks. Doing a good job with your marketing will not only attract more attendees but also ensure those attendees are excited to get started.

Provide Attendee Incentives

Another way to engage your audience before the event is by offering incentives for attendance. It could be as simple as providing early bird discounts or offering unique perks. Ideas include VIP seating, merchandise giveaways, or even free food and drinks.

Someone with a personal incentive to attend is more likely to have a vested interest in participating. These participants get more out of the event experience and are less likely to check out mentally during presentations or discussions.

Eight Ways To Engage Your Audience At A Corporate Event

At last, the event day has arrived! It’s time to fully engage your audience and leave a lasting impression. Let’s dive into eight actionable ways to keep your attendees engaged throughout the event.

1. Encourage Participation

As simple as it sounds, sometimes the best way to engage your audience is by giving them a little push to participate. Encourage questions or discussion during presentations or panel discussions. Make sure to call on attendees who may be shy about speaking up and make them feel comfortable doing so.

“Incorporate interactive elements, such as polls or Q&A sessions. It will allow attendees to actively contribute and feel like they’re part of the event experience. Plus, it will provide valuable insights for improving future events.”

2. Facilitate Networking

Your program lineup is essential, but don’t forget about the value of networking. Provide plenty of opportunities for attendees to connect, whether it’s through planned activities or designated break times. Consider organizing speed networking sessions or setting up a specific area for informal networking.

You could incentivize networking by offering prizes for attendees who make the most connections or exchange the most business cards. Attendees will have the added incentive of growing their professional network and will be able to take advantage of valuable connections.

3. Mind The Seating Arrangement

Pay attention to the seating arrangement during presentations or panel discussions. Mix up the layout with round tables or arrange chairs in a circle to encourage conversation and participation. And make sure there is enough space for attendees to stand up and stretch their legs, as sitting for too long can lead to boredom and decreased engagement.

If possible, provide options for different seating styles, such as couches or standing tables. It will add variety to the event and cater to different learning styles. You might also want to incorporate standing or walking meetings to switch things up and keep attendees on their toes.

4. Monitor Engagement And Adjust Accordingly

“Check in with your audience throughout the event to gauge their level of engagement. Take a pulse check during breaks or incorporate it into interactive activities.”

However, try not to interrupt the flow of presentations or discussions. Use this feedback to adjust the event schedule as needed.

Move around breaks or change up activities to maintain energy levels and keep attendees interested. It’s important to keep track of time and stick to the schedule, as going over can lead to a loss of engagement.

5. Give Swag Bags

Can you really call it a corporate event without swag bags? The tried-and-true method of gifting attendees goodies adds indescribable value to the event experience. It’s also a fun way to increase engagement.

Fill the bags with relevant items, such as branded merchandise or products from sponsors. By definition, swag doesn’t have to be expensive. It needs to be creative and valuable to the attendees.

“Swag has the added benefit of promoting your brand once attendees take the items home and use them in their daily lives.”

6. Prepare Your Speakers

Remember the student example from earlier? They might have been more engaged if their teacher had been more prepared and passionate about the topic. The same goes for corporate events—ensure your speakers are well-prepared and enthusiastic about their presentations. They should be familiar with the basics of public speaking, such as:

• Keeping a steady pace and volume
• Maintaining eye contact
• Using hand gestures
• Speaking with energy and passion

You can also provide speakers with additional tips, such as incorporating storytelling into their presentations or utilizing visual aids. And don’t forget to have them practice beforehand! Practice will help alleviate a speaker’s nerves and allow them to deliver their presentation confidently.

7. Use Technology

“Many corporate events use a dedicated app or online platform to enhance the experience.”

Attendees can stay updated on the schedule, network with other attendees, and provide feedback through these tools. It’s also a convenient way for organizers to keep track of registrations and collect data on event engagement.

Incorporating technology can also add excitement to your events, such as using augmented or virtual reality in presentations. And don’t forget about social media! Encourage attendees to engage with your event through their personal accounts using a designated hashtag. That can generate buzz and increase the reach of your event.

8. Decorate The Space

“Last but not least, make sure the event space is visually appealing. A bland hotel conference room can easily lead to a loss of engagement. Use the event theme and brand aesthetic to guide your decorating choices, such as color scheme or signage.”

Make sure the space is well-lit and comfortable for attendees, with enough room for them to move around and network. Adding additional elements, such as interactive displays or fun seating arrangements, can add to the atmosphere.

And don’t forget about the food! Delicious catering or snacks can boost morale and keep attendees fueled throughout the event. However, organizing a corporate event of this magnitude can be a lot of work.

Curated Events specializes in luxury rentals and decor. We can help turn your event space into a visually stunning and immersive experience for your attendees. Don’t hesitate to enlist the help of an experienced event planning team to ensure everything goes smoothly and your attendees leave engaged and satisfied. Contact us for more information.

How To Engage Your Audience After The Event?

Unfortunately, the hard work doesn’t stop once the event ends. It’s best to keep the ball rolling and continue engaging attendees after the event. Amongst other things, you can:

Send Out A Survey

Collecting feedback is crucial for improving future events and determining what worked well for your audience. Make sure to send out a survey shortly after the event ends while attendees’ experiences are still fresh in their minds.

“Take the opportunity to thank them for their presence and ask for suggestions on improving.”

The survey can gather contact information for future events or promotions. Some event planning tools even allow attendees to provide feedback in real time through their event app or online platform.

Share Event Highlights

One way to continue engaging attendees is by sharing highlight moments from the event, such as through social media or a dedicated event website. Those who missed the event or want to relive their experience will appreciate the content. It can also attract potential attendees for future events.

“Ideally, a cameraman or photographer was present at the event to capture these moments. If not, encourage attendees to share their own photos and videos from the event using a designated hashtag.”

Encourage Networking

If all went well, attendees should have made plenty of connections at the event. Encourage them to continue networking and sharing ideas. Creating an online community, such as through a Facebook group or LinkedIn page, can facilitate this engagement.

You can also host conference calls on Zoom to continue the conversation and drive engagement. And don’t forget to update attendees on any news related to the event topic, such as new developments or upcoming special events.

Start Working On The Next One

Proudly showcase your recent event success by starting to plan the next one. Keep in touch with attendees and potential sponsors to gauge interest and start laying out a rough outline for the event. By now, you should have plenty of KPI data and feedback to guide your planning and ensure each event is better than the last.

Bottom Line

Hosting successful events takes hard work, but with these tips and the help of experienced professionals like Curated Events, you can engage your audience and make a lasting impression. Contact us for more information on our event planning services. We look forward to working with you.

Are you in charge of marketing a corporate event? If so, you might be worried about how to reach your target audience and generate interest in the event. After all, spending all that effort on an event nobody attends would be unfortunate.

But don’t fret! You can effectively market your corporate event and attract attendees with a little planning and creative strategy. This post will provide some helpful tips on how to do just that.

Why Is It Important To Market Your Corporate Event?

First of all, why is it important to market your corporate event? Well, for one thing, it helps attract attendees and generate buzz about the event. Marketing can lead to higher ticket sales and, ultimately, a more successful event. Beyond that, marketing also helps achieve the event’s broader goals.

Generate New Business Leads

Perhaps your corporate event is a networking opportunity where attendees can connect with potential clients or partners. In this case, marketing can help attract the right kind of attendees and set the stage for successful networking at the event. You can use targeted marketing strategies to reach your industry’s potential leads.

Build Brand Awareness

Another potential goal for your corporate event could be raising awareness and building enthusiasm for your company’s brand. In this case, marketing can help attract attendees interested in learning more about your brand and potentially becoming customers.

“All the social media buzz and word-of-mouth about the event can boost your brand’s visibility.”

Solidify Relationships With Clients

Invite current and potential clients to your corporate event to strengthen those relationships. You’ll have a chance to showcase your company’s offerings and expertise, potentially leading to new business opportunities. Attending a fun and memorable event can also cultivate a sense of camaraderie and trust between your company and clients.

The Five P’s Of Event Marketing

As you begin to map out your marketing strategy for the corporate event, it can be helpful to keep in mind the five Ps. Everything in your marketing plan should tie back to one or more of these key factors:

Product

The product, in this case, is the event itself. What makes it unique and special? Why should someone attend? Create a Unique Selling Proposition (U.S.P) to highlight what sets your event apart and make it attractive to potential attendees. However, it’s likely not the only product you’ll be promoting.

“No matter what kind of company or organization you operate, a corporate event is an excellent opportunity to present your company products/services. It’s a chance to display your offerings and demonstrate their value to potential clients or partners.”

Note that it doesn’t have to be the event’s main attraction. But even if your event is centered around networking or team building, find ways to incorporate and highlight your products/services.

Price

In the case of a ticketed corporate event, the price is a crucial factor in attracting attendees. Make sure to communicate any early bird or group discounts and any added value (such as meals and special activities) that come with purchasing a ticket. Pricing can also play a role in determining your target audience, as certain segments may be willing to pay more for the event.

You can choose between plenty of pricing strategies for your event. There’s tiered pricing for different access levels or offering V.I.P. packages with exclusive perks.

“You might want to make the event more exclusive by setting a higher price or making it more accessible with lower pricing.”

Place

Where will the event take place? The location can have a big impact on attracting attendees, as well as determining logistics and potential partnerships. Consider factors such as attendees’ convenience, accessibility for any guests with disabilities, and room for networking or activities.

“Consider partnering with a venue that aligns with your brand image or industry if applicable. For example, a tech company might host its corporate event at a trendy co-working space or an up-and-coming incubator. Or an outdoor gear company might hold their event at a scenic campsite or national park.”

People

Perhaps the most important aspect of your corporate event is the attendees. Who do you want to invite or target for your event? Will it be a mix of clients, potential leads, industry partners, and/or employees?

“Your target audience will determine the overall tone and theme of the event, as well as your marketing strategy.”

It can also be helpful to think of potential guest speakers or partners. They might add value to the event and attract a specific audience. Inviting a popular industry thought leader or partnering with a complementary company can boost attendance and interest in the event.

Presentation

“The next P is all about presentation: the event’s branding, design, and overall aesthetic. Decorating a corporate event is no different than throwing a party—creating a visually appealing and immersive atmosphere is important.”

The presentation can involve everything from invitations and promotional materials to the decor at the event itself. Consider teaming up with an event planning company to help with the presentation and logistics. Curated Events, for instance, has all sorts of rentals and design ideas to elevate the look and feel of your event.

Promotion

Last but not least, promotion is key to getting the word out about your event and attracting attendees. This P can include a mix of traditional advertising methods, digital marketing tactics, and word-of-mouth buzz. Since that’s where most of the marketing budget will go, we’ll spend the next section diving into promotion strategies.

Developing Your Event Marketing Strategy

Now that we’ve covered the 5 Ps of event marketing, it’s time to start developing your strategy. Here’s what you need to do:

Establish S.M.A.R.T Goals

First, establish specific, measurable, attainable, relevant, and time-bound (S.M.A.R.T.) goals for your event. Use key performance indicators (KPIs) to track progress toward your goals, such as the number of attendees, ticket sales, and social media engagement. These will guide the rest of your planning and decision-making.

Some examples of S.M.A.R.T. goals for a corporate event could be:

• Increase brand awareness by reaching 1000 attendees within the industry before the event
• Increase sales by 5% within three months after the event
• Generate $50,000 in ticket sales before the event date

Define Target Audience

As mentioned before, defining your target audience is crucial for the overall tone and theme of the event. Identify demographics such as age, job title, industry, location, and interests. Once you have a clear picture of your target audience, it will be easier to draft your messaging and promotions to appeal to them specifically.

Craft A Tailored Experience

You should tailor your event experience to your target audience. That includes the theme, program, and activities offered at the event. If you’re targeting a specific industry, incorporate elements that resonate with them, such as relevant speakers or networking opportunities.

“Your event theme can help tie everything together and create a cohesive atmosphere. It can also be a fun and creative way to engage attendees and make the event more memorable. Plus, it’s what you’ll be promoting. It’s much easier to sell a “Tech Innovation Summit” than a generic corporate event.”

Finally, ensure a well-planned program that offers value to attendees and keeps them engaged throughout the event. That can include speaker sessions, panel discussions, workshops, networking activities, or entertainment.

Create Marketing Material

Once you have a clear direction for your event, it’s time to start creating marketing materials. Draft clear, attention-grabbing copy for email newsletters, social media posts, and promotional materials. Make sure you only promote sure things, like confirmed speakers or sponsors. Otherwise, you risk being accused of false publicity.

“Designing a visually appealing event website or landing page is also a good idea. It’s a central place for providing information and getting attendees to take action, such as purchasing tickets. Include clear calls to action, such as “Register now” or “Buy tickets.”

All your marketing material should ideally follow your event’s theme and colors for cohesiveness. For instance, if your event is a beach-themed corporate retreat, use images and designs with a tropical vibe.

Reach Out To Influencers

If your business is relatively new or lacks a strong presence in the industry, reaching out to influencers or industry leaders to promote your event is a good idea. They can help attract attendees and add credibility to the event. You might offer them a role as a speaker or panelist or even just ask for a social media shoutout to their followers.

When reaching out, it would be best to have a clear value proposition for the influencer. Most importantly, show that their participation in the event aligns with their brand and interests.

As for choosing influencers, you have a few options. Look for industry leaders with a large following or those who have previously attended similar events.

“You can also consider micro-influencers, who may have a smaller following but often have higher engagement and more authenticity with their audience.”

Utilize Paid Advertisement

Paid advertisement can help expand the reach of your event promotion and target specific demographics. Platforms such as Facebook or Google Ads work great to promote your event in front of the right audience.

“When setting up a paid advertisement campaign, clearly define your target audience and set a budget. Track the performance of each ad and make adjustments as needed.”

In addition to paid advertising, you can use traditional methods like advertisements in related industry publications. The key is to get creative and understand where your target audience will likely see your promotion.

Publish Content Marketing

If you really want to get people excited about your event, you can try giving them a little sneak peek through content marketing. Share information about confirmed speakers or highlight the benefits of attending. You can publish this content on your event website and social media. You can even pitch it to industry publications for a feature article.

“Instagram works great for behind-the-scenes content, such as event preparations or live updates during the actual event. Live streaming on social media can also offer a glimpse into the event for those who are unable to attend.”

Run A Contest

Another way to generate interest in your event is to run a contest. Social media giveaways are a great option, as they incentivize people to follow and engage with your event’s social media accounts. The prize could be free tickets to the event or V.I.P. access with special perks.

You can also partner with related businesses or brands for a joint contest, where each entity promotes the contest to its respective audiences and offers a prize package, including items or services from both parties.

Interact With Your Audience

“In addition to promoting your event, it’s important to interact with your audience and address any questions or concerns they may have. You want to ensure attendees feel informed and excited about the event.”

Create a dedicated hashtag for your event to promote audience engagement and easily track online conversations. You can also directly engage with attendees through polls or surveys on social media or even live Q&A sessions. It will create a sense of community around the event and make attendees feel valued.

Final Thoughts

Marketing a corporate event takes a bit of effort but a lot of creativity. Don’t be afraid to try new strategies and constantly assess what’s working for you. By targeting the right audience and offering unique experiences, you’ll be able to attract attendees and make your event a success. Good luck!

Events are usually all fun and games. But when it comes to corporate events, there is much more at stake. Those numbers on the budget sheet represent not just dollar signs but also the reputation and success of a company. That’s why it is crucial to have a plan before diving into the details.

This blog post will provide an overview of corporate event planning. We’ll explain why budgeting is perhaps the most important aspect and offer tips on efficiently allocating funds.

You might think budgeting for a corporate event is as simple as booking a venue. You’d be wrong. When planning a corporate event, there are six key elements to consider:

Event Infrastructure

Infrastructure is usually the most expensive aspect of event planning. It includes everything inside the venue. Technical equipment, furniture, decor, and even food and beverage all fall into this category.

Target Audience

Your target audience can vary greatly depending on the event. Are you inviting clients, investors, employees, or a combination? Knowing your audience helps shape the infrastructure and overall tone of the event.

The budget you might spend on one group may differ significantly from another. Additionally, you need to account for marketing and communication to reach the target audience.

Attendees

Attendees are those who actually show up at the event. The number of attendees can affect the accommodations, venue and catering budget. It’s essential to estimate how many people will attend, but remember that there may be last-minute additions or drop-outs. Play it safe and budget a little extra.

Organizers

You’ll also have to pay for event organizers, such as event planners or coordinators. These individuals are responsible for bringing all the elements together and ensuring the event runs smoothly. Whether you hire outside help or delegate tasks to employees, this is a substantial cost to keep in mind.

Venue

Of course, the venue is also a crucial aspect of any event. The location and size will affect the cost and any extra amenities, such as parking or on-site catering. Visit a few venues before making a decision and compare prices.

Media

Any type of media coverage or documentation also requires a budget. That could include photographers, videographers, and even social media marketing leading up to the event.

The Importance Of Budgeting Your Corporate Event

Are you thinking of winging it and just allocating funds as needed? We wouldn’t recommend it.

“Budgeting is crucial for a successful corporate event. It helps ensure that funds are being spent efficiently and allows for unexpected expenses. For starters, it’s just good business practice.”

Budgeting allows the company to track expenses and see where they can save money in the future. Additionally, a strict budget provides room for profit. You might even have money left over that can be used for follow-up events or allocated to other company areas. Budgeting enables you to set and reach financial goals for the event.

Finally, something might go wrong before the event. Budgeting allows room for mishaps and ensures you can handle them without breaking the bank. Otherwise, you risk promising more than you can deliver and disappointing attendees.

How To Create A Corporate Event Budget

Now that we’ve established the importance of budgeting let’s dive into how to create one. The following steps can help get you started:

Understand Your Event Goals

First and foremost, you need to understand the goals for your event. Think about the type of experience you want your guests to walk away with. Are you trying to improve company morale or attract investors? This decision will affect the budget allocation and help determine the most critical investments.

“Maybe you want your employees to feel appreciated, so you may invest more in catering and entertainment rather than technical equipment. Or perhaps networking with potential investors is the priority, in which case you would allocate more funds to venue and media coverage.”

Knowing your goals beforehand will make the rest of the budget planning process much smoother.

Set A Ballpark Figure

A ballpark figure is another kind of goal you can set for your event. It sets a limit for total expenses and helps determine how much can be spent on each event element. Ideally, you would have a maximum budget and try your best to stick to it.

“Try to avoid getting bogged down in the details at first. Just have a rough estimate and adjust as needed during the planning process.”

To calculate a ballpark figure, you’ll need to familiarize yourself with the estimated expenses for each aspect of the event. There is no need to call for quotes but gather some rough numbers. Then, add up the estimated expenses for each category to generate a total amount.

Compare Your Event To Similar Ones

It’s helpful to look at similar events within your industry or even ones outside it for reference. How much did they spend on venues, catering, entertainment, etc.? If you have colleagues who have planned events before, ask them for advice and budget tips. Pick events with similar themes or goals to yours and see where they allocated most of their funds.

“You can also use online resources such as event planning blogs or forums for budgeting advice.”

Do Your Research

Likewise, do plenty of research on individual vendors and venues. Use any discounts or deals available, such as booking a venue during the offseason or using an employee discount for catering.

“Get quotes from a few options before making a decision. Also, ask about hidden fees or extra costs that may not be apparent.”

Research is probably the most time-consuming step, but it can also save you a lot of money in the long run. You can find most information online, but feel free to pick up the phone and talk directly with vendors.

Create A Balance

Now that you have all the information and estimates, it’s time to create a balance sheet. It will help organize your expenses and track your spending. You can categorize the expenses by type, such as venue, catering, entertainment, etc., or break them down further (decorations, music, lighting).

It’s important to update your spreadsheet regularly as you make purchases and adjustments to the budget. Make notes of any changes or negotiations with vendors, such as a discount on venue rental or an added cost for additional equipment. This step will help you stay on top of expenses and prevent surprises.

Estimate Total Costs

Once you have all the information in your spreadsheet, add the expenses to estimate your total cost. This number can be compared to your initial ballpark figure and adjusted as necessary. It’s important to also budget for any unexpected expenses that may come up during the planning process.

While it may be tempting to skimp on certain expenses to save money, always keep in mind the goals and theme of your event. Cutting corners may not ultimately serve the event’s purpose or leave a negative impression on attendees.

“Finally, remember taxes and fees. They may not be the most exciting part of the budget, but they are necessary expenses to consider. Otherwise, you’ll end up with an inaccurate total cost.”

Trim The Fat

Once you have your total cost, it’s time to start trimming the fat and finding ways to save money.

“Are there any expenses that can be eliminated or lowered? This event isn’t just about sticking to a budget; it’s also about being smart with your money.”

Consider alternative options for certain expenses. Remember to prioritize the goals that you established in the previous steps. Only cut expenses that will not affect the overall vibe you’re going for.

Prepare For The Unknown

Even with careful planning and budgeting, unexpected expenses can still arise during the event planning process. Setting aside a portion of your budget for these surprises is vital—factor in things like weather, technical difficulties, last-minute changes, etc.

Having a backup plan is helpful in case something goes wrong. A list of alternative vendors or venues you can turn to in an emergency is also a good idea. Your second option might be more expensive, but that’s why it’s important to have a contingency budget in place.

“The more prepared and flexible you are, the smoother your event will go.”

Factor In Your Revenue

Remember to factor in any revenue that may offset your expenses. There are plenty of ways to generate income for your event, such as ticket sales. Charge each attendee a small fee to cover some of the expenses and make it a more exclusive event.

You can also look for sponsorships or partnerships with companies that align with your event’s theme. Offer them opportunities for advertisement and promotion during the event in exchange for their contribution to the budget. Alternatively, you can offer them product placement or a booth at the event.

Calculate!

At last, your spreadsheet should be filled with your estimated expenses and potential income. Add them up to see where you stand in terms of the budget. If you have any extra funds left over, consider putting them towards upgrades or added amenities at the event. You can also save them for future events or donate to a relevant charity or cause.

“If that’s not on the table, pocket the remaining funds for a job well done.”

Get Approval

Depending on where you stand in the company hierarchy, you may need to run your budget and expenses by higher-ups for approval. Be prepared to present and defend your choices and offer solutions for any issues they may bring up.

“Once you have the green light, it’s time to start bringing your event to life!”

Track Your Spending

As you start booking and renting, keep track of your actual expenses and compare them to your spreadsheet. If you find yourself steering off-budget, analyze where and why before making any changes to your plans.

“It’s not always possible to stick perfectly to the budget, but staying organized and aware of your spending will ensure you don’t go overboard.”

Measure Your Event’s Success

Finally, there will come a time when the event has wrapped up and all the bills have been paid. It’s time to measure its success. Look at your budget and compare it to the expenses incurred. Did you come in under or over budget? Did you reach your key performance indicators?

Evaluate all aspects of the event, from the success of your planning process to attendance rates and general satisfaction. These metrics will inform your future event planning and help you improve and succeed.

Get Some Help From Curated Events

It’s no secret that renting your tents, furniture and decor can from a reputable company such as Curated Events can save you considerable money and headaches. But with the overwhelming abundance of rental companies and options out there, how do you choose the right one? Search no further than Curated Events.

Curated Events is a one-stop shop for all your event rental needs. Our professionals have been hard at work organizing luxury events for decades. We will work with you to bring your vision to life within your budget. We have everything from furniture and lighting to linens and tabletop decor.

Contact us today to see how we can make your event a smashing, stylish success.

Congratulations on being successful enough to throw a corporate event! But before you start sending out invitations and planning decor, choosing a theme that sets the tone for the whole affair is crucial. Themes are typically associated with less formal events, like birthday parties or weddings, but they can also add excitement and cohesiveness to corporate events.

This guide will discuss how to choose a corporate event theme. You’ll see that the theme is closely linked to the program for the event, so we will also touch on how to prepare a program that ties into the chosen theme.

Why Should You Consider Following A Theme For Your Corporate Event?

If you aren’t convinced that you should spend the extra time and effort to come up with a theme for your corporate event, consider the following benefits:

Easier Marketing

Nothing catches someone’s attention quite like a catchy theme.

“It provides a clear message for your event and makes it easier to design marketing materials, such as flyers or email invitations. Having a theme also helps potential attendees understand what they’re signing up for.”

On social media, a theme can also make for more visually pleasing and cohesive posts leading up to the event. Even after the event, you’ll benefit from a theme as it can create better photo and video content to share with followers.

Sense Of Cohesion

Some corporate events are big, with multiple activities and speakers throughout the day or even multiple days. A theme can tie everything together and make it feel like a cohesive event rather than a random collection of events.

Additionally, having a theme helps attendees feel like part of a community at the event. They can dress in themed outfits or participate in group activities related to the theme.

“Like-minded individuals are more likely to attend events with themes that match their interests.”

Reinforce Focus

Choosing a theme that relates to the focus and goals of your event can help reinforce those messages for attendees. For example, if your company is launching a new product, a theme related to innovation or technology can tie into that message. Or, if the event’s focus is team building, a theme related to collaboration or unity can help convey that message.

“As for conventions and conferences, a theme can also unify the various speakers and sessions.”

Guide Decor And Program

Of course, themes also make it easier to decide on the decor for your event.

“Pre-established color schemes and design elements can make the planning process smoother. You can always deviate from traditional decorations related to the theme, but at least it gives you a starting point.”

Themes can also guide the planning of the event program. Consider incorporating elements of the theme into presentations or activities. For example, if your theme is “outer space,” you could have a presentation about the latest developments in space exploration or offer attendees the opportunity to build and launch their own rockets.

More Memorable Experience

Lastly, a well-chosen theme can make for a more memorable event experience. Attendees will walk away not just remembering the information and activities from the event. They’ll also have good memories of the unique atmosphere created by your company. That can go a long way in securing client or employee loyalty and satisfaction.

Steps To Establishing The Theme Of Your Corporate Event

There are a few steps to follow when deciding on a theme for your corporate event. You don’t have to go through all of them for every event, but they can be helpful in the brainstorming and decision-making process.

Decide On A Type Of Corporate Event

First, consider the type of corporate event you’re planning. Is it a conference, convention, team-building event, holiday party, product launch, or something else? This choice can help narrow down potential themes and determine what kind of atmosphere would be most appropriate. Only some themes will work for some types of events.

“For example, a Christmas party only works in the holiday season. Likewise, a team-building event may not have the same atmosphere as a product launch party.”

Consult our guide on types of corporate events for more information on this step.

Set Goals And KPIs

Next, establish the event’s goals and key performance indicators (KPIs). What do you want to accomplish or communicate through this event? We also have a guide on setting corporate event goals that can be helpful in this step. The basics of this step include identifying your target audience and determining the desired outcomes.

These goals can then guide your theme choice.

“A retrospective theme might be appropriate if your goal is to celebrate a company milestone or anniversary. Or, if the event focuses on networking and building relationships, a theme related to connections or community could work well.”

As for KPIs, you want to optimize them based on your event goals. That could include a certain number of attendees, new business leads generated, or increased employee satisfaction. Your theme choice can also impact these metrics, so keep them in mind as you make decisions.

Create Your Target Persona

Creating a target persona can also help select a theme in line with setting goals and KPIs. This step involves identifying the demographics and interests of your target audience.

For example, if you have a primarily younger crowd, choosing a trendy or modern theme could appeal more to them. An artistic or design-focused theme might be a hit for businesses that attract creative types.

“Think about who your ideal attendees are and what kind of atmosphere they would enjoy. Doing so will allow you to tailor the theme to appeal to them, making for a more successful event overall.”

You can also consider incorporating elements that align with your brand image or values into the theme. That way, attendees will walk away not just remembering the event itself but also connecting it to your company in a positive light. Remember that your company name and logo should also be prominently displayed throughout the event.

Consider The Tone And Mood

In addition to the type of event and target audience, consider the desired tone and mood for the event. Some events may call for a serious and professional atmosphere, while others may be more lighthearted or celebratory.

Choosing a theme that aligns with the desired tone and mood can help set the right atmosphere. It’s important to strike a balance between being too casual and too formal. Too much of either can make attendees uncomfortable and detract from the event’s success. Colors play a significant role in setting the tone and mood as well.

“Generally speaking, warm tones like red and orange evoke excitement and energy. Cooler tones like blue and green convey calmness and tranquility. Consider incorporating these colors into your theme or using them as inspiration for decor choices.”

Decide On Logistics And Budget

When choosing a theme, it’s essential to consider any logistical limitations and budget constraints. There’s no sense in planning a beachside event if the venue doesn’t have access to a beach. And if your budget only allows for a certain amount of decor or entertainment, think about how to use those resources effectively within your chosen theme.

On that note, don’t forget to factor in any necessary permits or permissions when selecting a theme. For example, if you want to serve alcohol at the event, you’ll need to ensure the venue has a liquor license.

“Don’t set yourself up for disappointment by planning a theme that requires things you can’t obtain.”

Get Inspired

When the time comes to start brainstorming themes, don’t be afraid to gather inspiration from outside sources.

“Look to popular culture, current events, holidays, or even your own personal interests for ideas. You could also attend other corporate events or look back at past events for inspiration. What did they do right, and what could have been improved upon?”

Once you have some ideas in mind, bounce them off colleagues and ask for their input. It can also be helpful to test these concepts on a small scale before committing to one for your event. Visit the potential venues dressed in appropriate attire for your theme, and see how it feels to be in that atmosphere.

Ask For Help

If you’re still unsure about what theme to choose, don’t be afraid to ask for help. Consult with event planning professionals or vendors who have experience in the industry and can offer valuable insight. They may even have additional suggestions or ideas you hadn’t thought of before.

Curated Events has over 25 years of experience planning weddings, corporate events, and more. Selecting themes and creating programs are just a few of our services. Contact us today for more information and to start planning your event.

Hot Corporate Event Themes And Programs In 2023

Another source of inspiration is the internet—specifically, trend forecasts for the coming year. You can search social media platforms like Instagram or Pinterest for visual inspiration or search various websites for the hottest event themes predicted for 2023.

Here are some hot corporate event themes and programs to consider for 2023:

Futuristic

A futuristic theme is one way to make your event stand out from the rest. Telltale elements of this theme include neon lights, metallic accents, and bold geometric shapes.

Incorporate technologies like virtual reality or augmented reality to wow your attendees and make the event truly futuristic. You might even consider hiring futuristic performers or booking a venue with high-tech amenities.

For programs, consider hosting workshops or panels on emerging technologies and their impact on industries. Artificial intelligence and robots in the workplace are popular and relevant topics in the business world.

Black Tie Gala

A black-tie gala is a classic event theme that never goes out of style. Focus on creating a sophisticated atmosphere with elegant decor, delicious food, and drinks. A dress code, such as Black Tie or cocktail attire, adds to the glamorous vibe. Remember that a gala theme typically calls for sit-down dinner service rather than heavy hors d’oeuvres or buffet style.

Programs for a black tie gala could include award ceremonies, networking mixers, or keynote speakers. Or, you could add in some entertainment with live music or a comedy act.

“As long as you keep it classy, the sky’s the limit.”

Hollywood

Bring the glitz and glam of Hollywood to your event with a red carpet theme. Decorate with lights, cameras, and famous movie quotes. Attendees can dress to impress as their favorite film character or Hollywood star.

Hire celebrity impersonators for a fun twist and have them mingle among the guests, posing for pictures on the red carpet.

“A Hollywood theme is very versatile when it comes to programming. Depending on the type of event, you can make it as formal or casual as you’d like.”

Great Gatsby

The roaring 20s is making a comeback as a popular event theme, especially since the release of the Great Gatsby movie.

“Transport your guests back in time with vintage decor, jazz music, and prohibition-era cocktails.”

Programs for a Great Gatsby-themed event can include swing dancing lessons, a speakeasy bar experience, or even an old-fashioned casino night with classic games like poker and blackjack.

Get Started With Curated Events

Remember to plan ahead and have fun with it no matter what theme you choose for your corporate event. Your attendees will appreciate the extra effort put into creating a unique and memorable experience.

If you need help selecting a theme or putting together your event program, the experienced team at Curated Events is here to assist. Contact us today for more information about our services and to start planning your next successful corporate event.

Corporate events can range from team-building activities to large conventions. While they may seem fun to bring employees together, their purpose goes much deeper. A clear objective for your corporate event is crucial to ensure its success. Without one, the event may lack direction and fail to meet its goals.

This post will discuss the importance of setting an objective for your corporate event and how it can benefit the company and its attendees. We’ll also give some examples of common event objectives and tips on setting one for your own event.

Before diving into the tips and examples, it’s important to understand why setting an objective is so crucial. Corporate events are more than just big parties—they serve a purpose and can benefit the company in numerous ways. Here’s how:

Attract The Right Audience

“Having a clear objective for your event helps attract your target persona.”

It ensures that attendees will likely be interested in the event’s subject matter. They’ll enjoy themselves and help contribute to the ambiance.

For example, let’s say the objective is to educate employees on new company policies. In that case, targeting employees would be better than outside clients or investors.

Additionally, your audience can also help determine the event’s objective. If your company is launching a new product, inviting potential clients and investors to demo the product can be a valid objective for the event.

Once you determine your objective, it is extremely helpful to provide an itinerary to your guests’ so they have a clear idea of timeline and attire. This helps to manage expectations and ensure your guests take away from the event what you intended.

Help With Planning The Program

Once you have a clear objective, planning the event program becomes much more manageable. You’ll know what type of speakers or activities are needed to achieve the objective and can work on creating a cohesive flow for the event.

“You might also be able to save time and resources by focusing on what’s necessary for the event’s success rather than getting sidetracked by unnecessary details.”

With an objective, it may be easier to determine what should be included in the event program. You might hit a blank when thinking about speakers or activities and end up with an unorganized event.

Goals can also guide budget allocation. For instance, spending more on entertainment and activities would make sense if the objective is to increase employee morale. Your program and budget will ultimately support the event’s goal and contribute to its success.

Theme And Branding

“The objective can inspire the overall look and feel of the event. That includes invitations, promotional materials and decor.”

It allows you to convey the event’s purpose and helps create buzz among attendees. Not every corporate event needs a theme, but if your objective lends itself to one, it can add excitement and make the event more memorable.

On the other hand, branding will stay the same with each event and is more about creating a consistent image for your company.

Your objective can still contribute to proper branding by aligning with the program and relating to your company’s values. During a product launch, giving out swag with the product’s branding can help promote it.

Evaluate Your Success

Your objective serves as a benchmark for evaluating the success of the event. Did it meet its goals and attract your target audience? Did attendees have a positive response to the event’s program? Answering these questions can give valuable insights into what worked well and what can be improved for future events.

We’ll discuss measuring success in more detail later in this post.

How To Set Goals For Corporate Events

Now that we’ve covered the importance of setting an objective, let’s discuss how to do it effectively. Here are some key steps to set a clear and achievable objective.

Establish The Big Picture

“Just as forgetting about metrics can lead to a lackluster event, tunnel vision can also be a problem. It would help if you kept a balanced approach by considering both the bigger picture and specific KPIs.”

The former should be describable in one sentence and relate to your company’s mission or overarching goals. For example, a big-picture goal could be “enhancing employee engagement and morale.” It can also be helpful to consult with higher-ups, such as department heads or executives. Ensure that the event aligns with their vision for the company.

From there, you can start to break down specific KPIs. These might be things like increasing employee satisfaction by a certain percentage or attracting a certain number of attendees.

Create S.M.A.R.T Goals

You may have heard of the S.M.A.R.T. acronym, a helpful framework for setting objectives. The goals for your event should be:

Specific: In contrast to the big picture, the objective should clearly state its goal. Try to avoid vague terms and be as detailed as possible. A specific goal might be “Invite 1000 guests to our next conference.”

Measurable: The objective should have a quantifiable metric to measure success. You might want to increase employee satisfaction by 10%. That way, you’ll know if you have achieved the goal. Measurable goals also mean that you’ll have usable data to analyze that will potentially be useful for future events

Achievable: Your objective should be realistic, given your resources and budget. It’s okay to push yourself, but setting unrealistic goals can lead to disappointment and a lack of progress. If it’s your first event, you might not have anything to compare against. But you can still research industry standards and set a reasonable goal.

Relevant: The objective should align with the company’s mission and goals. It shouldn’t be something random or unrelated. Remember that it is paid for by your company and should serve a valuable purpose. Plus, organizing something out of character could potentially hurt your brand image.

Time-bound: The objective should have a specific timeframe. A good example would be increasing employee engagement by 5% within three months after the event. It adds a sense of urgency and helps prioritize tasks during the planning process.

Following these guidelines can help ensure that your event goals are clear, attainable, and worthwhile.

Examples Of Internal Goals

There are two main types of event goals: external and internal. Internal objectives pertain to results within the company, while external goals refer to outcomes for external parties. In the case of internal plans, you’ll want to focus on things that will benefit employees or the company as a whole.

Surveys or feedback forms can gather data on how successful the event was in achieving this goal. Sometime after the event, you can measure the results and determine whether or not you met the objective. Here are some examples of internal goals for a corporate event:

Have 50% of employees learn more about each other and form new connections: If you’re organizing a team-building event, you could set this as an objective. Ask them questions before and after the event to see if they were able to connect with more of their colleagues.

Increase employee engagement by 10% within three months: Employee engagement is a crucial indicator of productivity and satisfaction in the workplace. You need your employees to be motivated and invested in their work. Corporate events can contribute to that. An outing or training session could aim to improve engagement by providing a fun and educational experience for them.

Improve employee morale by 10%: Employee satisfaction is important to retention and overall job performance. If they feel happy and fulfilled in their work, they’re more likely to stay and do their best. A company wellness event can contribute to this goal by providing a break from the daily grind, relaxation, and self-care opportunities. Evaluate employees’ average mood at work (1-10) before and after the event to measure success.

Inspire employees to develop innovative ideas for the company: Events can provide a creative and collaborative environment for employees to brainstorm. From a shark tank-style pitch competition to a design thinking workshop, there are many ways to encourage employees to think outside the box. Have them come up with fresh solutions for the company’s challenges. Assess whether or not employees have suggested new ideas following the event.

Encourage employees to adopt healthier habits through wellness activities: Jobs in which employees sit at a desk are notorious for leading to sedentary lifestyles and health problems. A wellness event can help educate employees on taking care of their bodies and encourage them to incorporate healthier habits into their daily routines.

You can measure success by tracking employee gym memberships or participation in company fitness challenges following the event. Be careful not to make assumptions about someone’s health or pressure them into participating. Instead, provide options for all fitness levels and make it a fun and inclusive experience.

Examples Of External Goals

External event goals focus on outcomes for external parties such as clients or stakeholders. These are easier to measure in terms of sales or R.O.I. Here are some examples of external goals for a corporate event:

Increase sales by 8% within the next quarter: This goal can be achieved through events such as product launches or networking mixers. You can pitch your offerings and make connections with potential clients. Keep track of the number of sales or leads generated from the event.

Promote brand awareness in a specific target market: Events can be a great way to introduce your brand to a new audience and get them interested in what you offer. Set up a booth at an industry trade show or host a V.I.P. event for potential clients in your target market. Assess the recognition and reputation of your brand in that market to gauge success.

Boost Social Media engagement by 20%: Events provide ample opportunities for content creation. Document the event set-up, live updates, and post-event reflections. Use social media channels to promote the event and share media throughout. Measure success by tracking the increase in likes, shares, and comments on your social media posts related to the event.

Measuring Your Success After The Event

Once your event is over, it’s essential to take some time to reflect on the success of achieving your goals. Did you meet them or fall short? What successes and challenges came up during the event planning and execution process?

It can also be helpful to gather feedback from attendees and adjust future events accordingly. Consider sending out a survey or holding a debrief meeting with the event team to gather and assess this information.

KPIs will probably be the most concrete way to measure the success of your event. Measuring a handful of them will help determine whether or not adjustments need to be made for future events. Keep track of relevant data, such as sales numbers or social media engagement, and compare them to your initial goals.

“Overall, the key is constantly assessing and adjusting to improve upon and achieve success with your corporate events continuously.”

What Are The Goals Of Corporate Event Management?

While you’re working toward specific event goals, the overall goal of corporate event management is to execute the event effectively. You can’t be in two places at once, so it’s best to have a team in place and delegate tasks accordingly.

Don’t worry about renting enough chairs or decorating the venue. Instead, Curated Events’ team of professionals organize the event from start to finish, creating a positive and memorable experience for attendees while achieving your desired outcomes.

Corporate event management also involves anticipating potential problems and finding solutions promptly to ensure smooth event execution.

At Curated Events, we strive to bring your event to life and make it successful. Contact us today for all of your corporate event management needs.

Planning a corporate event extends far beyond sending out invitations and booking a venue. You’ll rarely find a spot with everything you need for your big day (or night,) and that’s where equipment rental comes in. Curated Events offers a wide selection of equipment to make your event a success.

We know what it takes to create a successful corporate event and we are here to help you navigate the process.

This guide will cover the essentials of equipment rental and how it can benefit your event. We’ll also provide tips on choosing the right equipment and making the rental experience stress-free.

What Kind Of Equipment Do You Need For Corporate Events?

The equipment needed for a corporate event can vary greatly depending on the type of event and its purpose. A product launch, for example, may require a stage and audio-visual equipment for presentations. On the other hand, a networking event may only require furniture and a photo booth.

As such, it’s crucial to clearly define your event goals and what equipment will help you achieve them. Some common rental items for corporate events include:

Tables

Tables are essential if you’re planning a sit-down dinner or need space for product displays. Consider the layout of your venue and how many guests will be in attendance when choosing table sizes and quantities.

Note that tables come in various shapes (round, rectangle, etc.) and materials (wood, plastic), so select the option that best fits your event’s aesthetic.

You can arrange tables in many different configurations. Banquet style, with long rows of tables facing the front, works well for presentations or speeches. Cocktail style, with small tables scattered around the venue and standing room, is ideal for networking events or refreshment stations.

If you want to do something really unique, consider a “living room” set up for your event presentations rather than tables and chairs. This means creating “lounge pods” in a semi-circle fashion around a stage or presentation area. By using a sofa, two chairs and a coffee table per pod, you’re inviting your guests to sit back and relax. It sets up the event for a more personalized and comfortable experience.

Linens And Napkins

Using a venue’s plain white tablecloths might look a bit bare, so adding an upgraded linen can instantly elevate the look of your event space. Choose a material and color that matches your event’s aesthetic and ties in with the overall theme. Cloth napkins are also a nice touch, adding an extra level of sophistication to sit-down dinners or refreshment stations, and feel much more high end than eating a fancy meal with a paper napkin.

As for runners and table skirts, these can be a great way to disguise unsightly tables or add texture to your event space. Just make sure the color and material complement the rest of your table settings. White and gold, for example, might work well for a formal corporate dinner.

Seating

Regardless of the type of event, your guests will need a place to sit when their legs get weary. Dancing, networking, and even presentations can take a toll, so make sure there are enough chairs or couches for your attendees. Tables should also have enough seating for the number of guests at each table.

When it comes to choosing chairs, consider both function and aesthetics. Does the chair offer comfortable seating? Is it easily stackable or movable? And does it complement the overall look of your event space? Chiavari chairs, for example, are a popular choice for elegant events while folding chairs might be more practical for outdoor events.

Couches and lounge furniture can also add a cozy, inviting feel to your event space. These can be placed in a designated relaxation or networking area, or scattered throughout the venue for added seating options.

Signage

Signage can serve both a functional and decorative purpose at events. Directional signs can help your guests navigate the venue easily—they will point to the bathrooms, entrance, and any specific rooms or stations at the event.

Other elements, like centerpieces or table numbers, can also contribute to your event space’s overall look and feel. At Curated Events, we offer a wide range of equipment rental options—just let us know your vision and we’ll make it a reality.

Lighting

One of the most overlooked yet crucial elements of event design is lighting. If your guests can’t see, they can’t fully enjoy and engage in the event. Ambient lighting sets the mood for the entire space, while spotlights can draw attention to a particular area or highlight a presentation.

Consider how you want to use lighting to enhance your event’s aesthetic. Uplighting, for instance, can add color or texture to walls while string lights can create a whimsical, intimate atmosphere.

We also offer chandeliers, which are the epitome of glamorous sophistication. Lighting can also be a safety consideration, so make sure walkways and staircases are well-lit to prevent accidents.

Stage

For events with performances or presentations, a stage will be the venue’s focal point. It should be big enough to comfortably fit all performers or speakers, with room for accompanying props or equipment.

The design of the stage itself can also contribute to the overall look and feel of your event. A simple podium may be suitable for a corporate meeting, while a more decorative setup may enhance a concert or theatrical performance. Think about the acoustics of the stage as well. Place it in a spot that will minimize echoes and amplify sound for the best audio experience.

Sound

Speaking of sound, a reliable audio system is a must for events with presentations, performances, or even background music. You’ll probably need microphones for public speakers and possibly for musical acts as well.

As for the music itself, a DJ or live band will need their equipment, like speakers and instruments. Monitors, microphone stands, headphones, and desks are also important considerations.

Testing your sound equipment is a natural part of event planning, so do it in advance. Nothing interrupts the flow of an event, like technical difficulties with audio. Curated Events works with extremely knowledgeable professionals in the AV world and we are always happy to make recommendations and introductions.

Visuals

Many corporate events also involve some form of visual display, whether a slideshow presentation or a video playing in the background. Projectors and screens are essential for sharing visuals with a large group, while you can use TVs for more intimate settings. The important thing is to ensure the image quality is clear and easy to see from any angle in the venue.

Make sure your lighting choices don’t wash out the visuals and that no obstructions are blocking the view of the screens.

Cables

All that equipment needs power, so don’t forget about cables and extension cords. You don’t want those cords to be unsightly or create tripping hazards, so make sure they’re taped down and out of the way. Consider the venue’s layout and ensure there are enough outlets to accommodate all your equipment.

Have a plan in case of power outages as well. It’s always a good idea to visit the venue beforehand to plan the placement of all your equipment, including cables. This is one of the reasons hiring a knowledgeable and seasoned AV professional is of paramount importance. They will know how to prepare for and avoid these types of situations.

Food

If your event lasts long enough, you’ll probably need to provide food and drinks for your guests. If you’re serving a sit-down meal, that means renting tables, chairs, silverware, plates, and serving utensils.

If it’s a more casual gathering with finger foods and appetizers, you’ll need platters and possibly chafing dishes to keep the food warm.

Catering equipment is a broad category, but even simple events like office lunches will likely require at least a few serving essentials.

Bar and Drinks

Even a short event can benefit from a refreshment station, whether it’s a full bar or just a beverage dispenser with coffee, water, and soda. Glassware, ice buckets, and drink stirrers are necessary to serve alcoholic beverages. You’ll also need coolers or refrigerators to keep drinks chilled.

Some corporate events may require special equipment like an espresso machine or frozen drink maker, so plan accordingly and ensure the venue has access to proper water and power hookups.

You’ll likely serve your drinks in some sort of cup. Why not brand the cups with your company’s logo for a fun touch? It’s a great way to promote your brand and make the event more memorable for guests.

Tents (Outdoors)

If your event is outdoors, a tent can provide much-needed shelter from the elements. Don’t forget about lighting and flooring for the inside of the tent as well.

Wintertime events may even require tents with heating.
Note that even indoor events can benefit from a tent. They can serve as a separate section for smokers or a quieter space for break-out sessions.

How To Gather Event Equipment

Now that you know what equipment your event may need, it’s time to start gathering them. As you can imagine, buying all this equipment for just one event can get expensive. You could always transport some of what you need from your office or buy secondhand, but there’s another option. And it’s far more convenient!

What Is An Event Rental?

Event rental is the practice of renting equipment and furniture for events rather than purchasing them. It can save a lot of time and money, not to mention the stress of transportation and storage.

At Curated Events, we take care of delivery, set up, and tear down. We help you pick out the best equipment for your event’s needs, and connect you with our other preferred vendors.

Some things to consider when looking for an event rental company are their inventory and selection, pricing, delivery options, and reputation. It’s also helpful to work with a company that offers additional services like event styling or planning assistance. At Curated Events, we do all of this under one roof.

What are the biggest pain points when renting equipment?

The company you choose should have a clear knowledge and understanding of the equipment they rent. Otherwise, you might find yourself with the following:

• Mistakes in quantities: Not having enough chairs or plates for the attendance of your event.
• Incorrect equipment: For example, renting a projector that isn’t compatible with your laptop.
• Equipment malfunctions: The last thing you want is for the sound system to suddenly stop working during an important presentation.
• Later delivery or no-shows: It’s important to work with a reliable rental company like Curated Events that will deliver the equipment on time.
• Inadequate event support: You want to choose a rental company that will be there for you during the planning process and at the event, not just drop off the equipment and disappear.
• Subpar quality: Wrinkled linens, chipped plates, old and outdated technology – these are all things that can bring down the look and feel of your event.

At Curated Events, we only send out equipment that is in great shape and will make you look good!

Get Started With Curated Events

If you’re looking for a corporate event rental company that will exceed your expectations, look no further than Curated Events. We’ve supplied countless corporate events, luxury weddings, and social events. Trust us to provide top-notch equipment for your event!

Our team will work with you to determine the perfect rental equipment for your event’s needs and theme. We have a wide selection of furniture, lighting, tents, linens, and more. And our delivery and setup services will take one thing off your plate during the hectic planning process.

So what are you waiting for? Give us a call or visit our website to start planning your perfect corporate event with the help of Curated Events!

So, you’ve decided to host a corporate event to boost company morale, network with potential clients, or celebrate a milestone. But before you can begin planning the specifics of your event, you must first choose the perfect venue and location.

Many considerations go into making this decision, but with the right approach and research, you can find a venue that aligns with your event’s needs and goals.

This post will walk you through the various factors to consider when choosing a corporate event venue and location.

Location Options For Your Corporate Event

First things first, consider the location you want to host your event.

“Do you want to stay local, or are you open to hosting the event in a different city or country? These three options all have their advantages and disadvantages.”

Hosting a local event may be more convenient for your attendees, as they won’t have to travel far. Additionally, hosting in your city gives you a better understanding of the area and potential venues. However, staying local limits the possible venues you can choose from.

Instead, you can opt for a road trip and host your event in a different city. It can be the next town over or across the state, or even a plane ride away. This option opens up a whole new range of venues and can also add a sense of excitement for your attendees.

However, hosting in a different city may require more planning and logistical work. You will also need to spend extra money for travel and accommodations.

Finally, hosting in a different country can be a unique and memorable experience for your attendees. Typically reserved for smaller, more intimate events, hosting internationally allows you to tap into a new market and network with international clients. However, it also calls for extensive planning and significantly higher costs for travel and accommodations.

What Factors Should You Consider When Choosing A Venue For Your Corporate Event?

International events are a whole different ball game, but for local and out-of-town events, there are several important factors to consider in your venue search.

Evaluating them before committing to a venue can save you from any last-minute mishaps or disappointments. When looking for a venue for your corporate event, consider the following:

Size And Accommodation

Hopefully, you have a rough estimate of the number of attendees you’re expecting at your event. If not, it might be time to start gathering that information.

The size of your expected attendance plays a significant role in choosing the appropriate venue for your event. Will the space be too cramped with too many people, or will it feel empty with too few attendees?

In addition to considering the size, consider what kind of accommodations the venue offers.

Having 500 seats means nothing if there aren’t enough tables, accessories, etc. for your attendees.

“Make sure that the venue can comfortably accommodate the number of guests you’re expecting and any rentals or setup you may need for your event.”

Parking Situation

“In most cases, each attendee will reach the event separately. Of course, you should encourage carpooling or public transportation, but it’s also essential to consider the parking situation at the venue.”

Is there a large enough lot for all attendees? Are there any additional parking fees? Are there alternative transportation options available for those who don’t drive? If parking is limited or not easily accessible at the venue, it may be worth finding a different location or renting a shuttle for your attendees.

You want to maintain their experience before they even enter the event.

Technical Setup

Chances are, your corporate event will require some sort of technical setup for presentations, displays, and more. Before committing to a venue, ensure they have all the necessary equipment available. It’s also important to inquire about additional fees for using their technology or bringing in outside equipment.

In addition to audiovisual equipment, note the venue’s WiFi situation. In this day and age, having reliable WiFi at an event is almost a necessity. Make sure the venue can handle the number of devices you expect to be connected to at one time, and inquire about any additional fees for WiFi usage. Charging stations and power outlets are also a plus if your event will last several hours.

Some venues can accommodate creating a unique WiFi network and password solely for your event. Inquire with your venue if this is something they can accommodate.

Food & Beverages

“No event is complete without food and beverages. Hungry people generally find it harder to have a good time, so your venue should offer options for feeding your attendees.”

Inquire about any in-house catering services and menu options. You may also want to ask about dietary restrictions or special requests that can be accommodated.

In addition to the meal itself, also consider the type of service that the venue offers. There’s an ambiance difference between buffet-style and sit-down meal service, so think about which option is more appropriate for your event.

The dress code might also play a role in the meal service and any cultural norms that need to be considered.

And remember drinks! Venues need a permit to serve alcohol, so make sure the venue you choose is available if you plan to serve drinks at your event. They might even have a full bar, which could save you the trouble of bringing in outside beverages.

Remember too, to have a fully stocked and always open drink station for your attendees during the presentation sessions or “down time.” Consider coffee, tea, water, juices and soft drinks.

Extras And Amenities

Beyond the basics of size, parking, technology setup, and food & beverage options, a good event venue will also have extra amenities to make the experience even more enjoyable for your attendees.

“Things like a coat check or on-site restrooms can be major conveniences for your guests.”

Depending on the nature of your event, some other amenities to consider might be a stage or performance space, breakout rooms, and even outdoor space. It’s also worth thinking about any special features that could make the venue more memorable for your attendees, such as a beautiful view.

Uniqueness

Speaking of a beautiful view and special features, finding a venue with some degree of uniqueness is always a plus. You can consider everything from unique architectural features to interactive exhibits or even the location’s historical significance.

“We’ve all seen the traditional ballroom or conference room setting for corporate events, so try to mix it up and find a venue that stands out.”

At the end of the day, your event venue sets the tone for the entire experience. Unveiling a unique and exciting venue will excite your attendees and leave a lasting impression.

Another way to add to the experience is by renting out special furniture or decor from companies like Curated Events. We can take your event to the next level and make it one-of-a-kind.

Brand Image

It’s important to consider how the venue aligns with your brand image and message. Does the venue’s atmosphere fit with your event’s theme or tone? Will it make attendees associate positive feelings with your brand?

“For example, if you’re hosting an event for a sustainability-focused company, you may want to prioritize a green venue or one with environmentally friendly features. On the other hand, if you’re throwing a gala for a luxury brand, an upscale and elegant venue might be more appropriate.”

Acoustics

Don’t forget about the acoustics of the venue. In simple terms, acoustics refers to how sound travels in space. A poorly designed venue with bad acoustics won’t allow sound to carry well, leading to a muffled and frustrating experience for your attendees.

Most corporate events involve some sort of presentation or speech. The acoustics can make or break a speaker’s ability to be heard and understood. Ask about any sound equipment available at the venue and do a test run before committing to the space.

Logistics

Finally, it’s essential to consider the logistics of the venue. Logistics is a broad term, but it includes crucial factors.

“Accessibility within the venue is critical, such as accessible entrances for those with mobility issues and clearly marked signage for finding different rooms or areas.”

You’ll also want to consider the venue’s proximity to hotels, public transportation, and any other locations your attendees might need to access during the event. And don’t forget about the logistics for you as the event planner. Are load-in and setup easy? Is there a dedicated event coordinator on-site to assist with any issues that may arise?

How To Choose Between Corporate Event Venues?

If more than one venue checks all of your boxes, it can be challenging to make a final decision. In this case, it’s helpful to consider the intangibles—the little extras and special features that set one venue apart from another.

Your gut feeling about a space can also be valuable; trust your instincts and choose the option that excites you the most.

Check Availability

Naturally, you’ll want to confirm availability for your desired date before making a final decision. It’s important to note that popular venues may book up far in advance, so start your search early and have backup dates in mind, just in case.

“You might realize that one of your top choices is unavailable, but that just means it’s time to fall in love with another option.”

Read Reviews

“It can be hard to gauge the quality of a venue just from its website and pictures. Even a single in-person visit won’t give you a complete picture of the event experience at a particular location.”

One helpful tool is reading online reviews from previous clients or attendees, as they can give an honest and comprehensive account of their experiences.

Look for consistent patterns, such as a venue consistently receiving praise for its excellent customer service or consistently receiving complaints about poor acoustics. If you know of other event professionals or colleagues who have hosted events at the venue, ask for their testimonials as well.

Evaluate Costs

Cost is always a consideration when choosing a venue. It’s important to have a clear budget in mind and compare the pricing of different venues. Note that cost can also refer to more than just rental fees.

Consider any additional costs, such as a corkage fee for bringing in outside alcohol or a charge for using the venue’s AV equipment.

In the unfortunate scenario where you must cancel or reschedule your event, it’s also important to be aware of the venue’s cancellation policy and associated fees. On top of that, remember to factor in any necessary rentals, such as furniture, decor, or audiovisual equipment.

Analyze The Contract

Once you’ve chosen a venue and are ready to book, carefully review the contract before signing. Understanding all the terms and conditions is crucial, including any hidden fees or restrictions on decor or catering. The venue might limit the vendors you can use or require that all service staff be from their approved list.

The contract should also outline the expectations for event set up and clean up, as well as who is responsible for supplying certain equipment or amenities. Pay close attention to insurance requirements.

What happens if one of your guests gets rowdy and breaks a valuable piece of the venue’s property? Make sure you’re fully covered in any potential mishaps.

Remember The Purpose Of Your Event

While there are many factors to consider in choosing the perfect corporate event venue, it’s important to remember the reason for the event itself. Is it a conference where attendees will sit and take notes for most of the day?

In that case, comfortable seating and reliable internet access might be top priorities.

If it’s a networking mixer, the atmosphere and layout may be more important. Ensure enough walking and mingling space. There should also be areas geared toward conversation and socialization.

Match The Season

“Finally, the season and theme of your event can also play a role in choosing the perfect venue.”

For example, an outdoor space with lush greenery would be a beautiful setting for a spring or summer event, while an elegant ballroom would be better suited for a winter gala.

Additionally, consider how the venue’s atmosphere and design align with the theme of your event. For instance, a modern art museum might be a unique and fitting option for an event centered around creativity and innovation. Add a few decorative touches to enhance the theme and tie everything together for a successful and memorable event.

Contact us at Curated Events for assistance in planning and renting any necessary furniture or equipment to make your corporate event a success.